“三提升”与“五重构”:电子商务物流管理课程教学改革与创新  

"Three Improvements"and"Five Reconstructions"--Teaching Reform and Innovation of E-commerce Logistics Management

作　　者：张珺 王光超 吴光梅 罗宏远 ZHANG Jun;WANG Guangchao;WU Guangmei

机构地区：[1]华中师范大学信息管理学院,武汉430070

出　　处：《高教学刊》2025年第1期38-42,共5页Journal of Higher Education

基　　金：教育部人文社科研究规划项目“人机协同视角下移动机器人拣选系统的储位分配与多资源联合调度策略”(22YJA630110);华中师范大学教学改革项目“一流本科专业建设背景下《电子商务物流管理》线上线下混合式教学模式探索”(无编号)。

摘　　要：电子商务物流管理是电子商务专业必修课程,是在学生掌握基本的管理经济学理论、运筹学方法和编程能力后,开设的一门针对电子商务环境下物流管理与实施问题的专业课程。针对新文科建设和“十四五”期间对电商人才实践能力、专业化程度等新要求,以及本课程学生存在的教学痛点,该文以提升育人效果为总体目标,聚焦提升实践能力、高阶思维能力和学习内驱力的“三提升”教学效果提升目标,实施教学内容、教学模式、教学资源、思政育人体系、教学评价机制的“五重构”教学改革方案,取得较好的教学效果。E-commerce Logistics Management is a compulsory course for e-commerce majors.It is a major course aimed at logistics management and implementation issues in the e-commerce environment,after students have grasped the basic management and economics theory,operations research methods and programming skills.In response to the new requirements for the practical ability and specialization of e-commerce talents in the Context of New Humanities and Social Sciences and the 14th Five-Year Plan,as well as the teaching pain points,this study aims to improve the effect of education as the over all goal.It focuses on the"three improvements"teaching effect goals,including practical ability,higher-order thinking ability and learning drive,and implements the"five reconstructions"teaching reform solution,including teaching content,teaching mode,teaching resources,ideological and political education system,teaching evaluation mechanism.Finally,this course has achieved a great teaching effect.

关 键 词：电子商务物流管理 育人效果提升 教学内容重构 BOPPPS教学模式 思政育人 教学评价机制 

分 类 号：G642[文化科学—高等教育学]