基于产学合作的《移动商务》课程体系建设与优化  

The Construction and Optimization of the Mobile Commerce CourseSystem Based on Industry-University Cooperation

作　　者：张亚杰 ZHANG Yajie(School of Business,Suzhou University,Suzhou 234000,China)

机构地区：[1]宿州学院商学院,安徽宿州234000

出　　处：《宿州学院学报》2024年第11期71-74,共4页Journal of Suzhou University

基　　金：教育部高等教育司第二批产学合作协同育人项目(201802028008);安徽省教学研究项目(2019jyxm0458);宿州学院教学研究项目(szxy2018jyxm05);宿州学院课程建设项目(szxy2023xxkc06);安徽省课程思政示范课程建设(2020szsfkc1017);安徽省大规模在线开放课程(MOOC)示范项目《网络营销管理》(2019mooc310)。

摘　　要：移动互联网和移动终端的迅速发展,推动了移动商务的发展,移动商务成为影响人们工作、生活和学习的重要形式,因此应用型本科院校也越来越重视《移动商务》的教学。本研究分析了当前《移动商务》课程教学研究现状,确定课程优化重点在于依据产学合作为基础进行教学内容设计,结合教学过程中存在诸如教材选择困难、教授方式单一、学生参与度不够、考核方式不能体现学生的平时表现、与企业联系不够等问题,进行了基于产学合作《移动商务》课程教学设计,并制定了课堂教学、课程考核和双导师制教学的实施流程,验证了课程改革后教学效果评价。The rapid development of mobile Internet and mobile terminals has promoted the development of mobile commerce,and mobile commerce has become an important part affecting people′s work,life and learning.Therefore,application-oriented colleges and universities pay more and more attention to the teaching of Mobile Commerce course.This paper analyzes the current research status of Mobile Commerce course teaching,and determines that the focus of course optimization lies in the design of teaching content based on industry-university cooperation.In combination with the problems existing in the teaching process,such as difficult selection of teaching materials,single teaching method,insufficient student participation,failure of assessment method to reflect students′daily performance,insufficient contact with enterprises and so on,In view of the above situation,the teaching design of Mobile Commerce course based on industry-university cooperation is carried out in detail,and the implementation processes of classroom teaching,course assessment and dual tutorial teaching are formulated.Finally,the teaching effect evaluation after the curriculum reform is tested.

关 键 词：《移动商务》 移动互联网 移动终端 课程建设 产学合作 

分 类 号：G642.3[文化科学—高等教育学]