土家族织锦元素在国潮品牌设计中的应用  

Research on Application of Tujia Brocade Elements in Chinese-style Brand Design

作　　者：王海涛[1] 王怡然 

机构地区：[1]山东科技大学

出　　处：《上海工艺美术》2024年第4期57-59,共3页Shanghai Arts & Crafts

摘　　要：在全面实施《中国传统工艺振兴计划》背景下,为传播推广土家族织锦艺术,将传统民族非遗文化融入国潮品牌。土家族织锦是土家族文化的精粹,具有浓厚的民族特色。将土家族织锦传统元素提炼整合,结合现代审美,打造独具民族特色的潮流品牌,使得潮流品牌更加多元化,同时传承与发展土家族织锦艺术,带动传统民族文化发展。Under the background of the comprehensive implementation of Revitalization Plan of Chinese Traditional Crafts, in order to spread and promote Tujia Brocade Art, the traditional ethnic intangible cultural heritage is integrated into Chinesestyle brands. Tujia Brocade represents the quintessence of Tujia culture and demonstrates strong ethnic characteristics. The refined and integrated traditional elements of Tujia Brocade perfectly blend with modern aesthetics, rolling out fashion brands brimming with ethnic characteristics and making fashion brands more diversified. This not only inherits and develops Tujia Brocade Art, but also gives impetuses to the development of traditional ethnic culture.

关 键 词：振兴计划 土家族织锦 中国传统工艺 土家族文化 传统民族文化 潮流品牌 传播推广 传统元素 

分 类 号：F42[经济管理—产业经济]