粉丝应援现象的行动逻辑、风险隐忧和综合治理  

The Action Logic,Risk Concerns and Comprehensive Governance of the Fan Support Phenomenon

作　　者：杨建义[1] 林文俊 YANG Jianyi;LIN Wenjun

机构地区：[1]福建师范大学马克思主义学院,福建福州350117

出　　处：《福建师范大学学报(哲学社会科学版)》2025年第1期35-44,171,共11页Journal of Fujian Normal University:Philosophy and Social Sciences Edition

基　　金：国家社会科学基金特别委托项目“新时代大学生社会大课堂建设研究”(21@ZH022)。

摘　　要：粉丝应援旨在为特定偶像进行助威造势。从2023年的TFBOYS十周年演唱会粉丝应援现象来看,“自我中心”的应援驱动,“平台圈群”的应援响应,“党同伐异”的应援协作,“氪金攀比”的应援竞争,“资方金主”的应援博弈,构成复杂的行动逻辑。其中的风险隐忧值得关注,舆论传播生态出现杂音纷扰,公共秩序良性运转受到影响,粉丝群际形成互撕互怼,挤压侵蚀主流意识形态,危害未成年人身心健康。对粉丝应援乱象的治理应综合施策,以高质量文化供给构筑美好精神家园,以新技术工具壮大主流价值辐射传播,以多渠道引导涵养粉丝媒介理性,以法治化常态整治应援行为乱象,以系统化监管规范引导资本有序作为。Fan support activities aim to rally behind a particular idol.From the phenomenon of fans attending TFBOYS 10th anniversary concert in 2023,the“self-centered”support drive,the“platform-based circle group”support response,the“factional unity”support collaboration,the“spending competition”support rivalry,and the“capital-driven sponsorship”support dynamics constitute a complex action logic.As a result,the associated risks deserve attention:the ecosystem of public opinion communication becomes disrupted,the proper functioning of public order is affected,fan groups engage in conflict and hostility,undermining mainstream ideology,and endangering the physical and mental health of minors.To address the disorder in fan support activities,a comprehensive approach should be implemented.This includes building a harmonious spiritual environment through high-quality cultural offerings,expanding the dissemination of mainstream values with new technological tools,guiding fans to enhance their media literacy through multiple channels,normalizing disorderly support behaviors under the rule of law,and regulating capital s role with systematic supervision and norms.

关 键 词：粉丝应援 偶像 网络舆论 主流价值 舆论治理 

分 类 号：G206[文化科学—传播学]