个体激活、权力配置与文化重构:数字时代草根群体的视听文化生产与生态治理  

Individual Activation,Power Configuration and Cultural Reconstruction:Audiovisual Cultural Production and Ecological Governance of Grassroots Groups in the Digital Age

作　　者：陈积银 宋春妮 Chen Jiyin;Song Chunni

机构地区：[1]西安交通大学新闻与新媒体学院

出　　处：《中国新闻传播研究》2023年第5期99-113,共15页China Journalism and Communication Journal

摘　　要：数字媒体技术的发展以及5G时代视频流信息表达方式的来临,使以影像为主的新视觉文化开始占据主导地位,文化生产的平台化转型也成为令人瞩目的新媒介文化现象。本文主要探讨中国主流大众文化边缘的“草根个体”通过技术赋权与个体激活催生出的“参与式文化”,并通过话语解封、情感认同等文化生产方式争夺媒介文化生产权力。研究发现,平台文化生产系统赋予了受教育程度较低、边缘化程度较高的人表达的权利,激活了草根群体的文化生产能力,形成了对既有权力符号和社会关系的重构,使过去不常见的亚文化形态完成了其表达空间的释放和价值实现。但算法驱动下的平台也是资本主义实践的场所,干预了文化生产,带来了不平等加深、文化公共性贬低等问题。The development of digital media technology and the advent of video streaming information expression in the 5G era have led to the dominance of a new visual culture based on images,and the transformation of cultural production into a platform has become a striking new media cultural phenomenon.This paper explores how“grassroots individuals”on the fringes of mainstream Chinese popular culture are empowered by technology and activated by individuals to generate“participatory culture”and fight for the power of media culture production through discourse unsealing and emotional identification.It is found that the platform cultural production system empowers the less educated and more marginalised to express themselves,activating the cultural production capacity of grassroots groups,reconstructing existing power symbols and social relations,and releasing the space for expression and realising the value of subcultures that were uncommon in the past.However,algorithm-driven platforms are also sites of capitalist practice,interfering with cultural production and bringing about problems such as deepening inequality and devaluing cultural publicity.

关 键 词：文化生产 平台媒体 媒介权力 数字视听 乡村传播 

分 类 号：G122[文化科学] G206