数字技术赋能海珠区经典文化名片策略研究——以三维数字化岭南画派代表作《岭南春色》为例  

Research on the Strategy of Classical Cultural Business Card of Haizhu District Empowered by Digital Technology--Taking the Representative Work of the Lingnan School of Painting,Lingnan Spring Colors as an Example in 3D Digitalization

作　　者：谢菊明[1] 莫凯 陈梓漫 邹穗欣 XIE Juming;MO Kai;CHEN Ziman;ZOU Suixin(Guangzhou Academy of Fine Arts,Guangzhou Guangdong,510261,China)

机构地区：[1]广州美术学院,广东广州510261

出　　处：《文化创新比较研究》2024年第34期97-101,共5页Comparative Study of Cultural Innovation

基　　金：2022年海珠区科技计划项目“数字技术赋能海珠区经典文化名片策略研究——以三维数字化岭南画派代表作《岭南春色》为例”(项目编号:海科工商信计2022-47)。

摘　　要：随着科技的快速发展,文博机构出现利用数字技术保护文化遗产、推动传统文化传承与传播的新趋势。然而,目前大多数此类创作仍以二维数字技术为主,三维沉浸式应用的实例较少,创造性转化的方向有限,这限制了体验的深度和传播的广度。该文以岭南画派代表作《岭南春色》为研究对象,深入剖析了画作的创作对象、层次结构、色彩运用和创作场景,提出了三维数字化的技术策略:场景建模、纹理制作和虚拟现实场景构建。通过这一过程,旨在突破原作传统二维艺术作品的局限,提供一种全新的互动体验方式,使观众能够跨越时空,深入体验画家陈树人的创作环境和作品丰富的艺术魅力,不仅对岭南画派的数字化保护具有重要意义,也为其他文化名片的数字化转型提供了示范,展现了数字技术在文化传承与传播中的应用前景。With the rapid development of technology,cultural and museum institutions have emerged a new trend of using digital technology to protect cultural heritage and promote the inheritance and dissemination of traditional culture.However,currently most of these creations are still dominated by two-dimensional digital technology,with few examples of three-dimensional immersive applications,and limited directions for creative transformation,which limits the depth of experience and the breadth of dissemination.This article takes the representative work of the Lingnan School of Painting Lingnan Spring Colors,as the research object,deeply analyzes the creative object,hierarchical structure,color application,and creative scene of the painting,and proposes a three-dimensional digital technology strategy:scene modeling,texture production,and virtual reality scene construction.Through this process,the aim is to break through the limitations of the original work being a traditional two-dimensional art piece,providing a new interactive experience that allows the audience to transcend time and space,and deeply experience the creative environment and rich artistic charm of the painter Chen Shuren's works.Not only is it of great significance for the digital protection of Lingnan Painting School,but it also provides a demonstration for the digital transformation of other cultural business cards,demonstrating the application prospects of digital technology in cultural inheritance and dissemination.

关 键 词：三维数字化 虚拟现实 沉浸式体验 数字技术 《岭南春色》 岭南画派 

分 类 号：TU-87[艺术—艺术设计]