浅析人工智能在数智营销领域的应用与发展趋势  

A Brief Analysis of the Application and Development Trends of Artificial Intelligence in the Field of Digital Intelligence Marketing

作　　者：屈婧 QU Jing(Geely University of China,Chengdu 641423,China)

机构地区：[1]吉利学院,成都641423

出　　处：《高科技与产业化》2024年第12期91-93,共3页High-Technology & Commercialization

摘　　要：本文探讨人工智能(AI)在数智营销中的重要性和潜力。数智营销的兴起,通过结合数字技术和智能分析,为市场营销带来创新。本文旨在分析AI如何优化营销策略,实现个性化服务,并预测市场趋势。This article explores the importance and potential of artificial intelligence(AI)in digital marketing.The rise of digital marketing brings innovation to marketing by combining digital technology and intelligent analysis.This article aims to analyze how AI can optimize marketing strategies,achieve personalized services,and predict market trends.

关 键 词：人工智能 数智营销 个性化服务 营销自动化 

分 类 号：F27[经济管理—企业管理]