基于中国生肖文化基因的IP形象智能生成设计方法研究  

Intelligent Generation Design Method of IP Character Based on Chinese Zodiac Meme

作　　者：林茂丛 米高峰[1] LIN Maocong;MI Gaofeng(Shaanxi University of Science&Technology,Xi'an 710021,China)

机构地区：[1]陕西科技大学,西安710021

出　　处：《包装工程》2025年第2期238-250,共13页Packaging Engineering

基　　金：国家社会科学基金重大项目(19ZDA333);教育部学位中心主题案例项目(ZT-221070801)。

摘　　要：目的 为实现中国生肖文化遗产的数字化保护与可持续设计创新,提出基于文化基因分析,以Prompt权重计算调控IP形象呈现的智能生成设计方法。方法 结合深度学习技术与文化基因理论,以层次分析法计算生肖IP形象智能生成设计的Prompt权重,并根据优先级融入Midjourney图像生成过程,通过分组实验进行模糊综合评价检验效果。结果 该方法在智能生成设计中高效、有导向性地调节了生肖IP形象的视觉表征,使其符合文化内涵并具备系列感。结论 在使用智能生成设计工具时,应强调人机协同与专业把控。基于对生肖文化中“主体性”“间体性”与“时代性”基因的分析,创作者能够更精准地对Prompt排序及表述进行优化,以调控生肖IP形象智能生成设计结果,在新时代助力珍贵民俗文化的活态传承、永续发展。To digitize and innovate in China's zodiac heritage,the work aims to propose an intelligent design method that leverages cultural gene analysis and Prompt weight calculation for IP character regulation.Combined with deep learning technology and meme analysis,the analytic hierarchy process(AHP)was used to calculate the Prompt weight of intelligent generation design for Chinese zodiac IP character,and the Prompt weight was integrated into the Midjourney image generation process according to the priority.Then,fuzzy comprehensive evaluation was carried out through group-ing experiments to test the effect.The method effectively adjusted the visual representation of zodiac IP character,align-ing with cultural connotations and creating a cohesive series.The importance of human-machine collaboration and pro-fessional control should be emphasized when intelligent generation design tools are used.Based on the meme analysis of"subjectivity","intersubjectivity"and"contemporaneity"in the zodiac culture,the creator can optimize the ranking and expression of Prompt more accurately,so as to adjust and control the IP character of the zodiac to intelligently generate design results,and drive the live transmission and sustainable development of the precious folk culture in the new era.

关 键 词：生肖文化基因 IP形象 智能生成设计 Prompt权重计算 层次分析法(AHP) 

分 类 号：TB472[一般工业技术—工业设计] J043[艺术—艺术理论]