博物馆文创产业赋能儿童非遗美育的数字化创新路径探索  

Digital Innovation Exploration of Museum Cultural and Creative Industries Empowering Children's Intangible Cultural Heritage Aesthetic Education

作　　者：石磊 SHI Lei(Tianjin University of Commerce,Tianjin 300222,China)

机构地区：[1]天津商业大学,天津300222

出　　处：《包装工程》2025年第2期480-489,共10页Packaging Engineering

基　　金：天津市教育科学规划课题(CLE210090)。

摘　　要：目的 针对新博物馆学带来的教育适儿化和功能数字化压力,探索博物馆融合文创产业和数字科技发挥儿童非遗美育职能的新方法。方法 选取津派花丝为研究对象,针对其传承和消费现状,说明数字技术介入文创产业对非物质文化遗产“以馆为媒”降低目标观众年龄门槛的必要性。参考国内外博物馆实践智慧,探索在情境化、自由式、游戏化学习理论指导下,博物馆数字化收藏展示、教育及服务、衍生品开发诸功能服务于儿童认知体验津派花丝本位基因的具体路径。结果 提出展陈空间数字化、跨次元平台传播知识、求知过程游戏化几个创意视角,辅助津派花丝利用数字媒体增强自身美学与技艺的在场性、交互性。结论 博物馆文创数字化促进了教育职能转型至更具情境化、建构性、娱乐性的儿童中心范式,拓展地方非遗的参与人群和目标受众至少儿群体。In response to the pressures brought by the new museology,which emphasizes education tailored to chil-dren and the digitization of functions,the work aims to explore new strategies for museums to integrate with the cultural and creative industries and digital technology in order to fulfill their roles in non-material cultural heritage aesthetic edu-cation for children.With"Jin School Filigree"as the research subject,and in light of its inheritance and consumption status quo,the necessity of digital technology's involvement in the cultural and creative industries for intangible cultural heritage was illustrated to lower the age threshold of target audiences and consumers through"museums as a medium".By referring to the practical wisdom of museums at home and abroad,the digitization of cultural and creative industry forms such as museum collection display,education and service,and derivative product development was analyzed under the guidance of contextualized,free-style,and gamified learning,so as to explore specific paths for children to recognize and experience the core genes of"Jin School Filigree"in the process of educational entertainment;Based on this,several creative perspectives were proposed,including the digitization of exhibition space,cross-dimensional knowledge dis-semination,and gamification of the learning process,to assist"Jin School Filigree"in enhancing its presence and interac-tivity of aesthetics and craftsmanship through digital media.In conclusion,the cultural and creative digitization of mu-seums promotes the transformation of museum education to a more contextualized,constructive,and entertaining child-centered paradigm,and expands the dissemination and participation of local intangible cultural heritage to children and adolescents.

关 键 词：博物馆文创产业 非物质文化遗产 花丝镶嵌 儿童美育 数字技术 

分 类 号：TB482[一般工业技术—包装工程]