二次创作短视频的多模态隐喻认知机制  

The Cognitive Mechanism of Multimodal Metaphor in Secondarily-Created Short Videos

作　　者：郑佳莲 李曙光[2] Zheng Jialian;Li Shuguang(Shaoxing Shangyu Huawei Foreign Language School;School of Foreign Languages and Cultures,Nanjing Normal University)

机构地区：[1]绍兴市上虞区华维外国语学校 [2]南京师范大学外国语学院

出　　处：《话语研究论丛》2024年第1期85-101,共17页Discourse Studies Forum

摘　　要：本文利用改进了的多模态隐喻概念整合框架,分析了主题为“毕业论文降重操作”的反讽类二次创作短视频,旨在探究这一新型多模态语篇的意义生成机制与话语功能。主要发现包括:①通过剪辑和配字幕等手段形成的二次创作短视频,利用多模态转喻和隐喻的认知机制完成了跨域剪辑和映射,从而与某一社会现实形成鲜明的反讽关系。其中,剪辑操作是为了通过调整原作框架,选择更适合映射的源域;配置字幕则是为了锚定目标域。②多模态隐喻为普通用户借助二次创作短视频进行自我表达、针砭时弊提供了认知资源和路径,使其能够有效表达无法说清、不便言明的观点,同时也是其吸引流量的有力抓手。Based on the improvement of the conceptual integration model for the construction of multimodal metaphor,this paper aims to explore the cognitive mechanism of this new type of multimodal discourse as well as its discourse features and functions by analyzing the ironic secondarily-created short video concerning how to pass anti-plagiarism censorship over degree theses.The major findings are as follows:ⅰ)Through the technical operation of clipping and subtitling the original work,the secondarily-created short video achieves the cross-domain clipping and mapping based on the cognitive mechanism of multimodal metonymy and metaphor,so as to form an ironic representation of a certain piece of social reality;the operation of video clipping is to select the source domain that is more suitable for conceptual mapping by adjusting the original work,while the subtitling operation is to anchor the target domain.ⅱ)Multimodal metaphor serves as a cognitive resource or means for ordinary users to express critical comments via secondary creations,which helps to express personal opinions that are unspeakable or inappropriate to be expressed clearly;meanwhile,they are helpful grippers to attract video traffic and disseminate the content.

关 键 词：二次创作短视频 多模态隐喻 概念整合理论 认知参照点理论 认知机制 

分 类 号：G206[文化科学—传播学] H05[语言文字—语言学]