江苏旅游景区标识英译问题调查研究  

Investigation and Study on the English Translation Issues of Jiangsu Tourist Attraction Signs

作　　者：范妮娜 FAN Nina(Suzhou Tourism and Finance Institute,Jiangsu Union Technical Institute,Suzhou Jiangsu,215104,China)

机构地区：[1]江苏联合职业技术学院苏州旅游与财经分院,江苏苏州215104

出　　处：《文化创新比较研究》2024年第35期20-23,共4页Comparative Study of Cultural Innovation

基　　金：江苏高校哲学社会科学研究一般项目“江苏旅游景区标识系统文化创新对策研究”(项目编号:2023SJYB0703)。

摘　　要：在江苏旅游国际化的发展道路上,旅游景区标识作为游客获取旅游信息、认知景区特色的关键渠道,扮演着至关重要的文化传播与对外交流的角色。这些标识的英译质量,不仅直接影响着游客的旅游体验,还深刻关乎江苏国际形象的塑造与传播。该文通过对江苏8个城市30个景区的实地调研发现,尽管江苏旅游景区在标识英译建设方面已取得初步成效,但仍存在诸多待解决的问题,如语言准确性不足、交际功能失效,以及文化误解频发等。针对这些问题,该文从政府层面的角色与策略、旅游景区层面的自我提升、利益相关者的协同作用,以及技术创新与国际合作的新路径等方面,提出了具有针对性的对策建议。On the path of internationalization of tourism in Jiangsu,tourist attraction signage plays a crucial role in cultural dissemination and external communication as a key channel for tourists to obtain tourism information and understand the characteristics of the scenic area.Therefore,the quality of the English translation of these signs not only directly affects the tourism experience of tourists,but also profoundly relates to the shaping and dissemination of Jiangsu's international image.This article found through field research on 30 scenic spots in 8 cities in Jiangsu that although Jiangsu's tourist scenic spots have achieved initial results in the construction of English translations of signs,there are still many unresolved problems,such as insufficient language accuracy,ineffective communication functions,and frequent cultural misunderstandings.In response to these issues,this article proposes targeted countermeasures and suggestions from the perspectives of the role and strategies of the government,self-improvement at the level of tourist attractions,synergistic effects at the level of stakeholders,and new paths for technological innovation and international cooperation to address the problems in the English translation of Jiangsu's tourist attraction signage.

关 键 词：旅游景区 景区标识 英译问题 调查研究 江苏 国际化 

分 类 号：H315.9[语言文字—英语]