考虑公平关切的绿色供应链定价与政府补贴策略  

Green Supply Chain Pricing and Government Subsidy Strategy Considering Fairness Concerns

作　　者：郑明贵[1] 曾健鹏 周佳文 ZHENG Minggui;ZENG Jianpeng;ZHOU Jiawen(School of Economics and Management,Jiangxi University of Science and Technology,Ganzhou 341000,China)

机构地区：[1]江西理工大学经济管理学院,江西赣州341000

出　　处：《物流科技》2025年第3期1-7,30,共8页Logistics Sci Tech

基　　金：国家自然科学基金重点项目(71631006)。

摘　　要：建立由占主导地位且具有公平关切的零售商和绿色制造商组成的绿色供应链模型,考虑制造商的绿色创新和零售商的销售努力,探究政府补贴制造商、补贴零售商和补贴消费者三种补贴策略对绿色供应链决策的影响。研究表明:(1)三种补贴策略下,零售商公平关切对产品绿色度、制造商利润、零售商利润及消费者剩余均不利;(2)政府补贴力度的增强均能改善产品绿色度、制造商利润、零售商利润及消费者剩余;(3)基于相同的政府补贴总额,补贴制造商策略在改善产品绿色度和消费者剩余方面最优;当政府补贴总额较小时,补贴制造商策略对制造商和零售商的利润提升更有利,当政府补贴总额较大时,补贴消费者策略对制造商和零售商的利润提升更有利。A green supply chain model consisting of a dominant retailer and a green manufacturer with fairness concerns is established.Considering the manufacturer's green innovation and the retailer's sales efforts,the impact of three subsidy strategies,namely,government subsidy to manufacturers,subsidy to retailers and subsidy to consumers,on the decision-making of green supply chain is explored.The research shows that:(1)Under the three subsidy strategies,the retailer's fairness concern is unfavorable to the product greenness,manufacturer's profit,retailer's profit and consumer surplus;(2)The increase of government subsidies can improve product greenness,manufacturer profits,retailer profits and consumer surplus;(3)Based on the same total amount of government subsidies,the subsidy manufacturer strategy is optimal in improving product greenness and consumer surplus;when the total amount of government subsidies is small,the subsidy manufacturer strategy is more beneficial to the profit improvement of manufacturers and retailers.When the total amount of government subsidies is large,the subsidy consumer strategy is more beneficial to the profit improvement of manufacturers and retailers.

关 键 词：绿色供应链 零售商主导 政府补贴 公平关切 STACKELBERG博弈 

分 类 号：F274[经济管理—企业管理]