智慧化进程中公共图书馆用户需求及行为特点实证研究  

Empirical study on the needs and behavioral characteristics of public library users in the process of intelligent development

作　　者：李婕敏 LI Jiemin(Shanghai Pudong Library,Shanghai 201204,China)

机构地区：[1]上海浦东图书馆,上海201204

出　　处：《江苏科技信息》2025年第2期85-92,共8页Jiangsu Science and Technology Information

摘　　要：细分用户画像、掌握不同用户群体的需求及行为特点,是图书馆实现个性化、精准化服务的前提。文章旨在智慧化建设进程中,大数据匮乏阶段,通过问卷调查的形式,采用K-means聚类分析法,了解各用户群需求及行为特点的异同,实现用户画像细分和推进智慧化图书馆多维度服务体系建设。Subdividing user profiles and mastering the needs and behavioral characteristics of different user groups are the prerequisites for libraries to realize personalized and accurate services.The purpose of this study is to understand the similarities and differences in the needs and behavioral characteristics of various user groups through questionnaire survey and K-means clustering analysis method in the process of smart library construction,and to realize the segmentation of user portraits and promote the construction of multi-dimensional service system of smart library.

关 键 词：用户需求 用户行为 K-MEANS 调查问卷分析 用户标签 用户画像 

分 类 号：G252[文化科学—图书馆学]