体验经济下餐饮品牌设计研究  

Research on the food and beverage brand design under the experience economy

作　　者：王心睿 Wang Xinrui(Changsha University of Science and Technology,Changsha 410000,China)

机构地区：[1]长沙理工大学,湖南长沙410000

出　　处：《纺织报告》2024年第12期76-78,共3页

摘　　要：随着我国现代化进程的加快,体验经济应运而生,消费者对品牌的期待已超越了传统物质商品的范畴,转而追求更深层的无形体验。作为现代服务业的重要产业,餐饮业正面临着品牌同质化的挑战。文章旨在通过将体验经济理论与餐饮品牌设计相融合,在体验经济背景下基于用户体验对餐饮品牌进行升级策略的研究,推动品牌餐饮的可持续性创新,以便在激烈的市场竞争中脱颖而出。With the rapid development of China’s modernization process and the emergence of the experience economy,consumers’expectations for brands have gone beyond the scope of traditional material goods and turned to pursue deeper intangible experiences.As an important industry in the modern service industry,the food and beverage industry is facing the challenge of brand homogenization.The purpose of this paper is to promote the sustainable innovation of brand catering by integrating the theory of experience economy with the design of food and beverage brand,and to promote the sustainable innovation of brand catering based on user experience in the context of experience economy,so as to stand out in the fierce market competition.

关 键 词：体验经济 餐饮品牌 品牌设计 设计策略 

分 类 号：TG802[金属学及工艺—公差测量技术]