中国网络游戏海外传播效果研究  

Research on the Overseas Communication Effect of Chinese Online Games

作　　者：海外年轻人游戏需求调研课题组 Research Group on Gaming Needs of Overseas Young People

机构地区：[1]不详

出　　处：《中国数字出版》2024年第5期9-16,共8页CHINA DIGITAL PUBLISHING

摘　　要：作为数字娱乐产业的重要组成部分,网络游戏在经济、社会和文化领域的价值日益凸显。近年来,中国网络游戏逐渐在国际市场成为提升国家软实力和中华文化影响力的重要一环。文章首先从市场规模、文化传播、政策方针等角度,梳理全球网络游戏市场概况和中国网络游戏的国际传播趋势。其次,基于海外玩家对中国手游的认知与评价,进一步讨论中国网络游戏在海外的传播现状。最后,基于实证调研与综合分析,为如何提高中国网络游戏国际传播效果提出相关建议。As an important part of the digital entertainment industry,online games have increasingly demonstrated their importance in economic,social and cultural fields.In recent years,Chinese online games have gradually gained a competitive edge in the international market,and have become a crucial element in enhancing soft power and the global influence of Chinese culture.This paper first provides an overview of the global online game market and the international communication trends of Chinese online games,examining aspects such as market size,cultural communication,and policy guidelines.Secondly,based on the cognition and evaluation of Chinese mobile games by international players,the current state of international communication of Chinese online games is discussed.Finally,based on empirical research and comprehensive analysis,recommendations for improving the effectiveness of overseas communication for Chinese online games are presented.

关 键 词：网络游戏 游戏出海 文化传播 效果研究 

分 类 号：G899[文化科学—体育学] G206