从SWOT视角探究中医药院校学生在推进中医药文化进校园中的角色与价值——以浙江中医药大学坤意社团为例  

Exploration on the Role and Value of Students in University of Chinese Medicine in Promoting the Traditional Chinese Medicine Entering Campus from Perspective of SWOT——Taking the Kunyi Community from Zhejiang Chinese Medical University as an Example

作　　者：黄之彦 颜畅 周慈航 马重阳 HUANG Zhiyan;YAN Chang;ZHOU Cihang;MA Chongyang(The First School of Clinical Medicine,Zhejiang Chinese Medical University,Zhejiang Province,Hangzhou 310053,China)

机构地区：[1]浙江中医药大学第一临床医学院,浙江杭州310053

出　　处：《中国中医药现代远程教育》2025年第3期182-184,共3页Chinese Medicine Modern Distance Education of China

基　　金：浙江中医药大学国家级大学生创新训练项目【No.202210344053】。

摘　　要：在中国特色社会主义进入新时代的当下,中医药地位逐步提升,中医药文化传播——尤其是中医药文化进中小学的重要性逐步凸显。文章通过论述中医药文化的核心要义及中医药文化进校园的重要性,以浙江中医药大学“坤意社团”为例,运用SWOT分析法,着重分析大学生团队开展“中医药文化进校园”工作存在的困难与机遇;再以此为基础,探究中医药院校学生在推进中医药文化进校园中的角色与价值,针对性提出中医院校学生推进中医药文化进校园的措施与路径,希冀大学生团队为中医药文化进校园贡献一份独特的力量。In the new era of socialism with Chinese characteristics,the status of traditional Chinese medicine has gradually increased,and the importance of traditional Chinese medicine culture,especially traditional Chinese medicine culture,has gradually become prominent in primary and secondary schools.By discussing the core meaning of traditional Chinese medicine culture and the impor-tance of traditional Chinese medicine culture into the campus,this paper took"Kunyi Community"of Zhejiang Chinese Medical Uni-versity as an example,and used SWOT analysis to analyze the difficulties and opportunities of college students'team in carrying out the work of"raditional Chinese medicine culture into the campus"Based on this,the paper explored the role and value of college stu-dents in promoting traditional Chinese medicine culture into the campus,and put forward measures and paths for college students to promote Chinese medicine culture into the campus,hoping that the college students can contribute a unique force to the traditional Chinese medicine culture into the campus.

关 键 词：中医药文化进校园 中医药院校 大学生团队 SWOT分析 

分 类 号：G64[文化科学—高等教育学]