视觉传达设计中的交互动画特效及实践路径  

Interactive Animation Special Effects and Practical Path in Visual Communication Design

作　　者：张文君 刘斐 肖琼谞 ZHANG Wenjun;LIU Fei;XIAO Qiongxu(Xi'an Siyuan University,Xi'an 710038,China)

机构地区：[1]西安思源学院,陕西西安710038

出　　处：《鞋类工艺与设计》2025年第2期63-65,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：时代日益进步的过程中,各种先进技术手段层出不穷,视觉传达设计也迎来新的发展机遇。数字技术的助力之下,视觉设计和交互设计深度融合,强化视觉导向功能,给人带来强烈的视觉冲击力。视觉传达设计中,交互动画特效的重要性日渐凸显,其可大幅提升视觉设计作品的创意性、观赏性,使其更为匹配当代人的审美需求。但从如今的交互动画特效制作情况来看,还存在不少问题,尚未将现代技术的优势充分利用起来。基于此,本文通过对交互动画特效进行介绍,指出视觉传达设计中交互动画特效制作的优势,提出视觉传达设计中的交互动画特效制作路径。In the process of the increasing progress of the times,all kinds of advanced technology and means emerge in an endless stream,and the visual communication design has also ushered in new opportunities for development.With the help of digital technology,the visual design and interaction design are deeply integrated,strengthening the visual guidance function,and bringing a strong visual impact to people.In visual communication design,the importance of interactive animation special effects is increasingly prominent,which can greatly improve the creativity and appreciation of visual design works,and make them more match the aesthetic needs of contemporary people.However,from the perspective of the production of interactive animation special effects,there are still many problems,and the advantages of modern technology have not been fully utilized.Based on this,this paper introduces the interactive animation effects,points out the advantages of interactive animation effects in visual communication design,and puts forward the production path of interactive animation effects in visual communication design.

关 键 词：视觉传达设计 交互动画特效 功能特性 制作技术 

分 类 号：J524[艺术—艺术设计]