基于地方项目的课题式教学策略——以企业形象设计课程为例  

Research on the Project-Based Teaching Strategies Based on Local Projects—Taking Corporate Identity System Course as an Example

作　　者：高欣[1] GAO Xin(College of Design and Art,Hunan Institute of Engineering,Xiangtan 411104,China)

机构地区：[1]湖南工程学院设计艺术学院,湖南湘潭411104

出　　处：《湖南工程学院学报(社会科学版)》2024年第4期105-112,共8页Journal of Hunan Institute of Engineering(Social Science Edition)

基　　金：湖南省普通高等学校教学改革研究项目“基于课题驱动教学法的‘企业形象设计’金课建设研究”(HNJG-2020-0766)

摘　　要：在课题式教学得到教育界广泛关注的背景下,以企业形象设计课程为例,探讨基于地方项目的课题式教学在设计类课程中的介入策略。当下,企业形象设计服务主体发生巨大改变,服务内涵不断拓展,其课程却存在着形式化、孤立化、过度自由化的课题式教学桎梏,与时代要求严重脱节。基于地方项目打造企业形象设计课题式教学,能助力其课题式教学资源优化与拓展,驱动其教学模式深化改革,并促使其教学赋能地方文化传承与创新。要构筑基于地方项目的企业形象设计课题式教学体系,需要搭建基于地方项目的企业形象设计课程教研一体化平台,构建以企业形象设计课题式教学为核心的课程联动机制,重建以成果为核心、以过程为补充的学生绩效评估新体系,这样才能让地方项目与课题式教学有机融合并形成长效机制,为设计类专业教学提供有效的借鉴和启示,最终实现培养高层次创新型设计人才的目标。With the wide attention paid to project-based teaching in the education sector,this paper explores the intervention strategy for project-based teaching based on local projects in design courses,taking the corporate identity system course as an example.Currently,the subject of corporate identity system design services has undergone significant changes,and the content of services continues to expand.However,the course of this subject is constrained by formalization,isolation,and excessive freedom in project-based teaching,which is severely disconnected from the requirements of the times.Based on local projects to create a project-based teaching system for the corporate identity system course,it can help optimize and expand the resources of project-based teaching,drive the deepening reform of its teaching mode,and prompt its teaching to empower local cultural inheritance and innovation.To construct a project-based teaching system for the corporate identity system course based on local projects,it is necessary to build an integrated platform for teaching and research based on local projects for corporate identity system courses,construct a curriculum linkage mechanism with project-based teaching as the core,and reconstruct a new student performance evaluation system with outcomes as the core and processes as the supplement.Only in this way can local projects and project-based teaching be organically integrated and form a long-term mechanism,providing effective reference and inspiration for design-related professional teaching,and ultimately achieving the goal of cultivating high-level innovative design talents.

关 键 词：课题式教学 地方项目 企业形象设计课程 教学体系 

分 类 号：G642.0[文化科学—高等教育学]