中外对外出版政策比较研究  

A Comparative Study of Chinese and Foreign Publication Policies

作　　者：裴永刚 甘俊佳 Pei Yonggang;Gan Junjia(School of Publishing,Communication University of Zhejiang,Hangzhou,310018;School of Journalism and Communication,Southwest University of Political and Law,Chongqing,401120)

机构地区：[1]浙江传媒学院出版学院,杭州310018 [2]西南政法大学新闻传播学院,重庆401120

出　　处：《出版科学》2025年第1期32-43,共12页Publishing Journal

基　　金：国家社会科学基金重大项目“‘双循环’新格局下中国数字版权贸易国际竞争力研究”(21&ZD322)阶段性成果。

摘　　要：从政策视角入手,将权威型政策、激励型政策、劝告与鼓励政策、系统变革政策、能力政策作为分析美国、英国、日本、法国、德国的对外出版政策的指标。研究发现,这些国家对外出版政策呈现以下特征:文化外交政策为基底的权威型政策;取消或减免增值税的激励型政策;汇聚多来源出版专项资助的鼓励型政策;跨部门合作创新渠道推广的系统变革政策;创设出口学院、学徒制培养对外出版人才的能力政策。基于此,提出文化外交政策与专项出版政策并行;给予全面税收优惠与政策咨询服务;联合政府、行业组织多主体力量提供资助;加强政府、基金会跨部门合作畅通渠道;跨境跨部门开展职业培训等建议来优化我国对外出版政策,推动出版高质量走出去。Starting from the policy perspective,authoritative policies,incentive policies,persuasion and encouragement policies,system change policies,and capability policies are used as indicators to analyze the foreign publishing policies of the United States,the United Kingdom,Japan,France,and Germany.The study found that the foreign publishing policies of these countries are characterized by the following features:an authoritative policy based on cultural foreign policy;an incentive policy that eliminates or reduces value-added tax(VAT);an encouragement policy that brings together multiple sources of special funding for publishing;a policy of systemic change that involves cross-sectoral cooperation in the promotion of innovative channels;and a policy of competence in the creation of export academy and apprenticeships for the training of foreign publishing talents.Based on this,it is proposed to implement cultural diplomacy policies and special publishing policies in parallel;provide comprehensive tax incentives and policy consulting services;jointly provide funding with multiple forces of government and industry organizations;strengthen cross-departmental cooperation between governments and foundations to open up channels;and carry out cross-border and crossdepartmental vocational training to optimize my country’s foreign publishing policies and promote high-quality publishing going global.

关 键 词：出版政策 对外出版 中国出版走出去 

分 类 号：G239[文化科学]