融媒体视域下的广播电视工程技术应用与用户体验提升研究  

Research on the Application of Radio and Television Engineering Technology and the Improvement of User Experience from the Perspective of Converged Media

作　　者：吴海鹏 WU Haipeng(Huangshan Radio and Television Station,Huangshan 245000,China)

机构地区：[1]黄山市广播电视台,安徽黄山245000

出　　处：《电视技术》2024年第12期182-184,共3页Video Engineering

摘　　要：概述融媒体视域下广播电视工程的现状,深入分析融媒体的基本要素,包括多平台内容分发、数据分析、跨媒体内容整合以及用户互动机制。重点探讨广播电视工程中的多媒体技术的应用,包括传统技术的融合、智能系统的构建,以及网络直播与点播技术,旨在提升用户体验,推动广播电视行业的技术革新和商业模式转型,以应对快速变化的媒体环境和用户需求。This paper provides an overview of the current status of radio and television engineering under the converged media perspective.It deeply analyzes the fundamental aspects of converged media,including multi-platform content distribution,content production and management systems,data analysis,cross-media content integration,and user interaction mechanisms.The focus is on the application of multimedia technology in radio and television engineering,covering aspects such as the integration of traditional technologies,the construction of intelligent systems,high-definition and ultra-high-definition video technologies,network live streaming and video-on-demand technologies,and the data transmission and processing in multimedia platforms.The aim is to enhance user experience,drive technological innovation and business model transformation in the radio and television industry,and address the rapidly changing media environment and user demands.

关 键 词：融媒体 广播电视 用户体验 多媒体技术应用 

分 类 号：TN948.1[电子电信—信号与信息处理]