EPR制度下考虑自带容器时包装生产策略选择研究  

Study on the Selection of Packaging Production Strategy when Considering Self-Contained Container under EPR System

作　　者：罗子灿[1,2] 周倩文 梁佳欣 王静怡 Luo Zican;Zhou Qianwen;Liang Jiaxin;Wang Jingyi(School of Economics and Management,Hunan University of Technology,Zhuzhou City,Hunan Province 412007;Hunan Provincial Packaging Economy Research Base,Zhuzhou City,Hunan Province 412007)

机构地区：[1]湖南工业大学经济与管理学院,湖南株洲412007 [2]湖南省包装经济研究基地,湖南株洲412007

出　　处：《黄河科技学院学报》2025年第2期31-41,共11页Journal of Huanghe S&T College

基　　金：湖南省包装经济研究基地项目(2022BZJG08);湖南省包装经济研究基地项目(23JD035);湖南工业大学商学院“跨境电商”专项研究项目(2023KJDS14)。

摘　　要：随着消费者对环境问题的日渐关注,“自带容器”的行为逐渐成为一种环保趋势。针对包装生产商践行EPR制度并考虑消费者自带容器这一环保行为参与时生产商的生产策略选择问题,通过刻画不同类型消费者不同消费行为下的效用函数,来研究自带容器行为对生产策略的影响,并探讨该行为下生产商的最优生产策略。结果表明,当消费者自带容器麻烦成本最低且绿色消费者占比极低时,最优策略为仅生产可循环包装,随着绿色消费占比增高,最优策略转变为仅生产一次性包装;当自带容器麻烦成本最高且使用可循环包装的返还麻烦成本最低时,最优策略仍为仅生产可循环包装,但随着绿色消费者占比增大,最优策略变为同时生产两类包装。除上述两类情况外,选择仅生产可循环包装策略为最优。With the increasing attention of consumers to environmental issues,the behavior of“bring your own container”has gradually become an environmental protection trend.Aiming at the production strategy selection of packaging manufacturers when they implement EPR system and consider the environmental protection behavior of consumers who bring their own containers to participate in the process,this paper studied the influence of bring their own containers behavior on the production strategy by describing the utility function under different consumption behaviors of different types of consumers,and discussed the optimal production strategy of manufacturers under this behavior.The results indicate that when the inconvenience cost of bringing one’s own container is minimal and the proportion of green consumers is extremely low,the optimal strategy is to produce only reusable packaging.As the proportion of green consumption increases,the optimal strategy changes to produce only disposable packaging.When the trouble cost of self-contained container is the highest and the trouble cost of recycling packaging is minimal,the optimal strategy remains producing only reusable packaging.However,with a growing proportion of green consumers,the optimal strategy transitions to simultaneously producing both types of packaging.In all other scenarios,the optimal strategy is to produce only reusable packaging.

关 键 词：可循环包装 客户参与行为 产品线 EPR制度 

分 类 号：F274[经济管理—企业管理] F224[经济管理—国民经济]