学习场景与成就动机对移动搜索用户学习行为投入的影响研究  

The Effects of Learning Scenarios and Achievement Motivation on the Learning Behavioral Engagement of Mobile Search Users

作　　者：孙晓宁 刘思琦 曹玉莹 Sun Xiaoning;Liu Siqi;Cao Yuying(Department of Information Resource Management,Business School,Nankai University,Tianjin 300071;School of Information,Shanxi University of Finance&Economics,Shanxi Taiyuan 030006;School of Information Resources Management,Renmin University of China,Beijing 100872;State Administration of Taxation Haikou Xiuying District Taxation Bureau,Hainan Haikou 570000)

机构地区：[1]南开大学商学院信息资源管理系,天津300071 [2]山西财经大学信息学院,山西太原030006 [3]中国人民大学信息资源管理学院,北京100872 [4]国家税务总局海口市秀英区税务局,海南海口570000

出　　处：《情报理论与实践》2025年第2期83-91,共9页Information Studies:Theory & Application

基　　金：国家自然科学基金青年项目“人智交互情境下对话式信息搜索的用户认知加工与学习体验研究”(项目编号:72304177);山西省研究生教育教学改革课题“加快形成新质生产力背景下山西省急需紧缺高层次创新人才培养路径研究”(项目编号:2024JG113)的成果之一。

摘　　要：[目的/意义]从“搜索即学习”视角探究影响移动信息搜索用户学习行为投入的多元因素,为个性化信息检索系统的设计与学习情境优化提供借鉴。[方法/过程]基于混合方法研究范式,综合运用日记研究、统计分析与质性数据编码分析来探究学习场景和成就动机两个变量对移动情境下信息搜索用户学习行为投入的影响。[结果/结论]学习场景和成就动机均在不同程度上影响着用户学习行为投入的参与学习、专注学习、坚持学习和交互学习维度,其中展现个人特征的成就动机因素对移动搜索用户的学习行为投入影响作用最为显著。此外,学习场景和成就动机对移动搜索用户的学习行为投入不具有交互效应。[Purpose/significance]This paper explores the diverse factors that affect information search users’learning engagement behavior from the“search as learning”perspective,aiming to enhance personalized information retrieval systems and optimize learning contexts.[Method/process]Based on a mixed-methods research paradigm,this paper employs diary research,statistical analysis,and qualitative data coding to examine the effects of learning scenarios and achievement motivation on users’learning engagement behaviors in mobile information search.[Result/conclusion]Learning scenarios and achievement motivation influence various aspects of user engagement in learning behaviors,including participation,focus,persistence,and interaction.Among these,achievement motivation has the most significant effect on mobile search users’learning behavior engagement.Furthermore,there is no interactive effect between learning scenarios and achievement motivation on mobile search users’learning engagement.

关 键 词：搜索即学习 学习场景 成就动机 学习投入 移动搜索 

分 类 号：G63[文化科学—教育学]