高风险情境下健康信息策略的可信度与劝服效果研究  

The Credibility and Persuasive Effectiveness of Health Information Strategies in High-risk Context

作　　者：刘芹良 李晓静 LIU Qin-liang;LI Xiao-jing

机构地区：[1]苏州大学传媒学院,江苏苏州215021 [2]上海交通大学媒体与传播学院,上海200240

出　　处：《新闻大学》2024年第11期99-116,120,121,共20页Journalism Research

摘　　要：情境是劝服研究的先决条件,已有研究聚焦不同劝服情境中对信息策略的探索,缺乏同一策略在不同劝服情境中的对比研究。本文以癌症患者为研究对象,探究高风险语境下同一劝服策略带来的感知可信度与劝服效果的差异。基于信息面向、信息诉求与信源线索的组间因子实验结果,研究发现了高风险情境下信息策略感知可信度的“一致性”和劝服效果的“非一致性”,“情感型信息”与“单面信息”的劝服优势,以及高风险情境下的“可信度效用有限性”。此外,信源外围线索在信息可信度和劝服效果上起到调节作用。本研究有利于推动跨情境健康劝服传播理论的发展,也为癌症临床劝服的信息设计提供了借鉴。Context is a prerequisite for persuasion research.Existing studies have focused on exploring the diversity of information strategies but lack comparative research on the same strategy in different contexts.This study examines cancer patients to explore the differences in perceived credibility and persuasive effectiveness of the same persuasive strategy in high-risk context.Using a between-subject experimental design that includes information orientation,information appeals,and source cues,a total of 343 valid participants were recruited.The results demonstrate the consistency of perceived credibility and the inconsistency of persuasive effectiveness of information strategies in high-risk contexts,highlighting the persuasive advantages of"emotional information"and"onesided information",and revealing the phenomenon of"limited utility of credibility"in high-risk context.Furthermore,peripheral source cues play a moderating role in the perceived credibility and persuasive effectiveness of information.This research contributes to the development of cross-context health persuasion communication theory and provides a reference for the design of persuasive information in clinical cancer settings.

关 键 词：癌症 高风险情境 信息策略 媒介可信度 劝服效果 

分 类 号：G206[文化科学—传播学]