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作 者:谯琳 李娜 Qiao Lin;Li Na(School of Marxism,Jinzhou Medical University,Jinzhou 121002,China)
机构地区:[1]锦州医科大学马克思主义学院,辽宁锦州121002
出 处:《锦州医科大学学报(社会科学版)》2025年第1期42-47,共6页Journal of Jinzhou Medical University(Social Science Edition)
摘 要:中医药文化是中华优秀传统文化的瑰宝。Sora作为OpenAI开发的文本生成视频模型,为中医药文化传播提供了新的契机,在优化传播内容、拓宽传播范围以及提升传播效果等方面显现出赋能中医药文化传播的发展前景,但Sora的广泛应用将会给中医药文化传播带来潜在的伦理风险。文章从伦理关系失衡、伦理行为失序以及伦理规范失控三个方面,对Sora融入中医药文化传播可能出现的伦理问题进行审视,并探索规避伦理风险的应对策略,以期充分发挥Sora赋能增效的作用,促进Sora与中医药文化传播形成协同发展的良性循环。Traditional Chinese medicine culture has lasted for thousands of years and is a treasure of excellent traditional Chinese culture.As a text-generated video model developed by OpenAI,Sora provides a new opportunity for the dissemination of traditional Chinese medicine culture,and shows the development prospect of empowering the dissemination of traditional Chinese medicine culture in terms of optimizing the communication content,broadening the scope of communication,and improving the communication effect.However,the wide application of Sora will bring potential ethical risks to the dissemination of TCM culture.This paper examines the ethical problems that may arise from the imbalance of ethical relations,the disorder of ethical behaviors and the loss of control of ethical norms,and explores the coping strategies to avoid ethical risks,in order to give full play to the role of Sora in empowering and increasing efficiency,and promote the formation of a virtuous circle of coordinated development between Sora and the spread of traditional Chinese medicine culture.
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