庐山云雾茶品牌建设的SWOT分析及对策研究  

SWOT Analysis and Countermeasures Research on Lushan Yunwu Tea Industry

作　　者：邱亚珊 QIU Yashan(School of Public Administration,Hohai University,Nanjing 210024,China)

机构地区：[1]河海大学公共管理学院,江苏南京210024

出　　处：《中国茶叶》2025年第2期80-85,共6页China Tea

基　　金：中央高校基本科研业务费专项资金项目(B200207037)。

摘　　要：发展特色产业是实现乡村振兴的重要途径,庐山云雾茶作为九江市的传统优势产业,在带动当地产业发展、促进农民增收致富、推动乡村繁荣发展等方面具有重要作用。文章以庐山云雾茶产业为研究对象,基于SWOT工具,分析庐山云雾茶在产业发展过程中所面临的内在优势与劣势、外在机遇与挑战,并针对其产业发展提出相关建议。Creating distinctive enterprises is a key strategy for revitalizing rural areas.Lushan yunwu tea is a tradi-tional,profitable industry in Jiujiang city,which has made an important contribution to the growth of regional indus-tries,the encouragement of farmers to earn more money and become wealthy,and the promotion of rural prosperity.The article took the Lushan yunwu tea industry as the research object,and based on the SWOT tool,analyzed the in-ternal advantages and disadvantages,external opportunities and challenges faced by Lushan yunwu tea in the pro-cess of industry development,and put forward relevant suggestions for industry development.

关 键 词：特色产业 茶产业 庐山云雾茶 SWOT分析 

分 类 号：F326.12[经济管理—产业经济] S571.1[农业科学—茶叶生产加工]