中国网络社会心态演进:规律及其分析框架  

Evolution of Online Social Mentality in China:Patterns and Analytical Framework

作　　者：郑雯[1] ZHENG Wen(School of Journalism,Fudan University,Shanghai 200433,China)

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《西安交通大学学报(社会科学版)》2025年第1期98-105,共8页Journal of Xi'an Jiaotong University:Social Sciences

基　　金：国家社会科学基金重大项目(19ZDA148);教育部人文社会科学重点研究基地重大项目(22JJD860002);复旦大学新闻学院科研创新项目“数字情感极化的跨平台研究”。

摘　　要：网络社会心态已经成为影响网络生态乃至社会变迁的重要力量,现有研究主要围绕意义符码表征和影响机制两方面议题展开,未能把网络社会心态作为一个变动的主体,从历史的、演进的视角理解网络社会心态。从中观层面聚焦网络社会心态自涌现与演进规律的研究发现,网络社会心态是舆情、事件、议题背后更深层次的中长期社会泛在心理状态,在流动、变化的过程中,亦具有较强的稳定性,表现出主导性网络社会心态、底线型网络社会心态、高表达网络社会心态、极化等演进规律。进一步基于情境逻辑、文化逻辑、结构逻辑的研究思路,发展出以人为中心,以中国特色思想价值观念测量为基础,在演进的视角中勾连网络社会与现实世界的互联网研究取向,期冀为描述和解释中国网络舆论场的时代特征与发展趋势提供一条可行的路径。In the past decade,the rapid development and widespread use of the Internet have become a new and significant characteristic of social change in China.The online social mentality has become an important force affecting cyberspace ecology and social transformation.Existing research mainly focuses on two aspects:the representation of symbolic codes(“what it is”)and the mechanism of influence(“why it is”),failing to consider the online social mentality as a dynamic entity,nor focusing on the meso-level study of the emergence and evolution of the online social mentality(“how it is”).This paper holds that understanding the online social mentality from a historical and evolutionary perspective,and promoting in-depth research on the cognitive characteristics and cognitive system of Chinese netizens,will help us to explore the characteristics of The Times and the overall trend of the expression of opinions in the overall transformation of the Internet.Our team has conducted large-scale online and offline surveys such as“China Online Social Mentality Survey,”“Chinese Youth Netizen Social Mentality Survey,”“China Thousand People Social Mentality Survey,”for ten consecutive years.Through peer-to-peer tracking of thousands of netizens and big data analysis of hundreds of millions of online traces,we have continuously built a database of indicators and corpora for big data analysis of online social mentality,a database of 600 million random blog posts on Sina microblogs(2013-2023),a database of online electronic traces of young netizens over 16 years(2009-2024),and a database of more than 10 million words of interview transcripts from thousands of in-depth social mindset interviews covering more than 40 occupations in seven regions across China.The research indicates that online social mentality is a deeper medium and long-term psychological state of society behind public opinion,events,and issues.In the process of flow and change,it also has strong stability,showing long-term regular trends such as do

关 键 词：网络社会心态 社会价值观测量 网民认知 网络舆论 社会变迁 演进逻辑 

分 类 号：C912.6[经济管理] G206[社会学]