基于用户心理特征的社交媒体平台伪健康信息传播研究  

Study on the Dissemination of Pseudo-health Information on Social Media Platforms Based on User Psychological Characteristics

作　　者：阮智慧 钱爱兵 朱欣叶 叶蕊 RUAN Zhihui;QIAN Aibing;ZHU Xinye;YE Rui(Jiangsu Health Vocational College,Nanjing 211800,China;chool of Economics and Health Management,Nanjing University of Chinese Medicine,Nanjing 210023,China;Department of Education and Training,The Third Affiliated Hospital of Soochow University/The First People’s Hospital of Changzhou,Changzhou 213003,China)

机构地区：[1]江苏卫生健康职业学院,南京211800 [2]南京中医药大学卫生经济管理学院,南京210023 [3]苏州大学附属第三医院/常州市第一人民医院教育培训处,常州213003

出　　处：《医学信息学杂志》2025年第1期22-27,共6页Journal of Medical Informatics

基　　金：国家社会科学基金资助项目(项目编号:20BTQ053)。

摘　　要：目的/意义探索社交媒体平台伪健康信息传播机制,为治理伪健康信息传播乱象提供支持。方法/过程建立基于用户心理特征的伪健康信息传播模型,运用MATLAB 2018b软件进行仿真分析,探究用户心理特征对伪健康信息传播的影响。结果/结论用户的心理特征在伪健康信息传播过程中具有重要作用,从众心理和焦虑情绪的加剧会加速伪健康信息的传播,提升信息风险感知水平则有助于抑制伪健康信息的传播。Purpose/Significance To explore the dissemination mechanism of pseudo-health information on social media platforms,and to provide support for managing the chaos caused by pseudo-health information.Method/Process A model of pseudo-health information propagation based on user psychological characteristics is constructed,and MATLAB 2018b software is utilized for simulation analysis to explore the influence of these characteristics on the spread of pseudo-health information.Result/Conclusion The psychological characteristics of users play an important role in the dissemination of pseudo-health information.The intensification of herd mentality and anxiety will accelerate the spread of pseudo-health information,and the improvement of the level of information risk perception will help restrain the dissemination of pseudo-health information.

关 键 词：社交媒体平台 伪健康信息 用户心理 SIRS模型 

分 类 号：R-058[医药卫生]