悖论视角下体验驱动产品创新的机理探索——微信纵贯案例研究  

An exploration of the mechanism of experience-driven product innovation from the paradox perspective——A longitudinal case study of the WeChat

作　　者：马婧蓉 顾元勋[1] MA Jing-rong;GU Yuan-xun(School of Economics and Management,Beijing Jiaotong University,Beijing 100044,China)

机构地区：[1]北京交通大学经济管理学院,北京100044

出　　处：《科学学研究》2025年第1期151-161,共11页Studies in Science of Science

基　　金：北京市社会科学基金项目(23GLB015)。

摘　　要：用户已被视为企业的重要经营资源和战略资产。打造极致的用户体验进一步成为企业产品创新的核心信条。然而,愉悦的用户体验却时常与产品的商业化发展相悖。因此,本研究基于悖论理论,探讨企业如何管理“小而美”的用户体验导向与“大而全”的企业商业化导向之间对立统一的辩证关系,揭示用户体验间接驱动产品创新的微观机理。本研究通过对微信的纵贯案例研究,提出一种体验经济时代的用户体验维度二分法——强功能/服务和强情感,并构建起体验驱动创新流动的动态均衡模型。研究发现:产品创新可在用户强功能/服务或强情感体验的驱动下,通过渐进式、激进式、模块式、架构式的一个或多个复合架构创新方式,并在专门化、集成式、组合型及生态系统的不同体验网络模式间进行演变,在打造极致用户体验的同时逐步实现产品商业化的探索。不同体验网络模式在演化过程中的适当顺序和节奏将有利于企业自上而下地利用体验驱动产品创新,为体验经济时代下企业的产品创新提供启示。Customers have been recognized as a vital business resource and strategic asset for enterprises.Crafting an exceptional user experience has further become a core tenet of corporate product innovation.However,a delightful user experience often contradicts the commercial development of products.Similar to the trade-offs between quality and cost,from a short-term perspective,the pursuit of profit is the fundamental economic responsibility of an enterprise,yet the chase for commercial value is bound to compress customer value.From a long-term perspective,user-centric thinking is the philosophical foundation of corporate innovation,but the pursuit of an ultimate experience will,to some extent,hinder the commercialization process of products.This raises the question of how enterprises should dialectically approach the relationship between user experience and product commercialization when innovating products,in order to better utilize this contradictory relationship to aid product innovation?The earliest research primarily explored from a commercial perspective,and with the emergence of user innovation theory,discussions surrounding user-driven product innovation have gradually increased.However,existing literature mostly only discusses the positive impacts of experience,neglecting the profit needs of enterprise commercialization.Such a one-sided mindset is prone to rigidify the efficacy of experience,confining it to the exploration of a single variable for a partial issue,making it difficult to dialectically view the contradictory relationship between experience and commercialization from a holistic perspective.Additionally,discrete experience studies are unable to connect experiences across various"cases,"conduct pattern analysis,and deduce the balanced process of dynamic iteration between experience and commercialization.Consequently,it becomes challenging to construct a universal theory that is more instructive and referential for the practice of corporate product innovation.Therefore,this study,grounded in paradox

关 键 词：产品创新悖论 用户体验 架构创新 创新流动 

分 类 号：F272[经济管理—企业管理]