中职电子商务特色化专业建设实践与思考  

Practice and Reflection on the Specialized Construction of E-commerce in Vocational Schools

作　　者：王友全 Wang Youquan(Linyi Information Engineering School,Shandong Province,Linyi 276300,China)

机构地区：[1]山东省临沂市信息工程学校,山东临沂276300

出　　处：《成才之路》2025年第6期81-84,共4页Way of Success

基　　金：山东省临沂市教育科学“十四五”规划2024年课题“名师引领校企协同中职精品课程共享机制研究”(立项编号:2024140)的研究成果之一。

摘　　要：探讨中职电子商务特色化专业建设思路,能为专业建设提供有效的理论指导和实践经验,丰富专业建设内容,促进学生专业成长。中职电子商务特色化专业建设,可深化产教融合,构建“三全育人”新格局;构建“4334”人才培养模式,提高人才培养质量;基于模块化教学改革理念,校企合作共建“平台+模块+方向+企业特色+技能认证”课程体系;实施“教师素质提升计划”,打造高水平教师教学创新团队;牵手知名企业,创建高水平多功能校内外实训基地;打造“互联网+在线教学资源平台”,推进混合式教法改革;勇担新时代兴业育人使命,不断增强服务社会能力。Exploring the construction of characteristic majors in secondary vocational e-commerce can provide effective theoretical guidance and practical experience for the construction of characteristic majors in secondary vocational e-commerce,enrich the content of characteristic major construction in secondary vocational e-commerce,and promote students'professional growth.The construction of specialized e-commerce majors in secondary vocational schools can deepen the integration ofindustry and education,and build a new pattern of"three pronged education";build a talent cultivation model of"4334"and improve the quality of talent cultivation;based on the modular teaching reform concept,the school enterprise cooperation jointly builds a course system of"platform+module+direction+enterprise characteristics+skill certification";implement the"Teacher Quality Improvement Plan"and build a high-level teacher teaching innovation team;joining hands with well-known enterprises to create a high-level multifunctional on campus and off campus training base;create"Internet plus online teaching resource platform"and promote the mixed teaching method reform;take on the mission of promoting entrepreneurship and educating people in the new era,and continuously enhance our ability to serve society.

关 键 词：中职 电子商务 特色化专业建设 实践 思考 产教融合 

分 类 号：G712[文化科学—职业技术教育学]