虚拟试衣间(VFR)用户自我形象的感知与建构  

Perception and Construction of Virtual Fitting Room(VFR)Users’Self-Images

作　　者：易茜 YI Xi(School of Television and Journalism,Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学电视学院,北京100024

出　　处：《新媒体与网络》2024年第4期63-75,共13页NEW MEDIA AND NETWORK

摘　　要：为提升用户的网络购物体验,虚拟试衣间(VFR)使跨越空间的先试后买成为可能。在VFR中,用户通过现实自我建构虚拟化身形象,最终投射为将来的现实自我形象。基于VFR的仿真场景,用户生成形象的内在感知,通过三个“镜像”阶段,深化其在现实自我与虚拟化身关系过程中的自我认知、情感与回应,建构自我形象最终流向的可能路径。在人与技术和谐耦合的数字生态环境下,实现现实自我形象和虚拟自我形象的正向流动与协调统一。Online shopping for clothing has become an important part of people’s daily life.To improve the online shopping experience and alleviate consumers’pre-purchase concerns,the Virtual Fitting Room(VFR)enables users to try on clothes virtually before making a purchase.VFR is a 3D virtual simulation technology based on VR and AR that allows users to virtually try on clothes by overlaying their body models with online clothing in real time.Users can enter their body data into the system to generate virtual body models,enabling them to virtually try on clothes.This helps them narrow down their clothing choices and improve their purchasing decisions.Based on the perspectives of technological philosophy and symbolic political economy,this study explores the path of user selfimage construction in the digital intelligent era through VFR.It examines the process of self-image construction from the perspective of VFR users’self-image perception and ultimately investigates the final outcome of the selfimage construction.Based on the development path of perception-construction-presentation/extinction,this study presents the entire process of VFR users’self-image from generation to flow.In the initial perception stage,users use their bodies as an interface connecting with technology,perceiving their real selves through bodily sensations,and constructing virtual avatar images through their real selves,which are ultimately projected as future real self-images.Based on the simulation scenarios of VFR,users generate an intrinsic perception of their images.In the construction stage,this study utilizes Lacan’s“mirror theory”,Foucault’s“mirror cognition”,and Cooley’s“lookingglass self”theory,which correspond to the three“mirror”stages of self-image construction.This utilization deepens their self-awareness,emotions,and responses in the relationship between the real self and the virtual avatar,providing possible paths for the final flow of the self-image.In the final presentation/extinction stage,the positio

关 键 词：虚拟试衣间 自我认知 自我形象建构 虚拟化身 镜像认知 仿真技术 

分 类 号：G63[文化科学—教育学]