客户关系、数字产业政策与企业数字技术创新  

Customer Relationship,Digital Industrial Policy and Enterprise Digital Technology Innovation

作　　者：肖虹[1] 王笛 XIAO Hong;WANG Di

机构地区：[1]厦门大学管理学院

出　　处：《财务研究》2025年第1期61-73,共13页Finance Research

基　　金：国家社会科学基金项目(20BGL088)。

摘　　要：本文利用2012~2022年A股制造业上市公司数据,从客户关系角度研究供应链关系管理对企业数字技术创新的影响。研究发现,较高的客户集中度会抑制企业数字技术创新。同时,客户集中度的数字技术创新抑制效应具有降低企业商业信用和供应链效率两条作用路径。异质性分析表明,管理层不存在过度自信和高行业竞争度情景下的抑制作用更为明显。进一步分析表明,推动数字经济发展的产业政策能够有效缓解这种抑制作用。本文揭示了供应链中客户关系对企业数字技术创新的影响以及数字产业政策因素的调节作用机制,拓展了供应链关系管理和企业数字技术创新的相关领域研究,为制造业企业加快数字技术创新提供了决策参考。Based on the data of A-share listed manufacturing companies from 2012 to 2022,this paper studies the impact of supply chain relationship management on enterprise digital technology innovation from the perspective of customer relationship.Research shows that high customer concentration inhibits digital technology innovation.This inhibitory effect on digital technology innovation operates through two mechanisms:reducing corporate commercial credit and lowering supply chain efficiency.Heterogeneity analysis reveals that the inhibition effect is more pronounced in scenarios characterized by the absence of management overconfidence,high industry competition.Further analysis suggests that industrial policy promoting the digital economy can alleviate this inhibition.This paper reveals the influence of customer relationship in supply chain on enterprise digital technology innovation and the moderating mechanism of digital industrial policy,expands the research on supply chain relationship management and enterprise digital technology innovation,and provides a decision-making reference for manufacturing enterprises to accelerate digital technology innovation.

关 键 词：数字技术创新 客户关系 客户集中度 数字产业政策 

分 类 号：F272[经济管理—企业管理] F274[经济管理—国民经济] F275