职业教育热词下的网络舆论环境及舆论引导路径浅析  

Brief Analysis of the Online Public Opinion Environment and the Paths of Public Opinion Guidance under the Hot Topics of Vocational Education

作　　者：杨莎莎 YANG Shasha(Hunan Industry Polytechnic,Changsha 410208,Hunan)

机构地区：[1]湖南工业职业技术学院,湖南长沙410208

出　　处：《湖南工业职业技术学院学报》2024年第6期88-93,共6页Journal of Hunan Industry Polytechnic

基　　金：2022年度湖南省教育厅科学研究项目“高质量发展视角下职业教育网络舆情应对与舆论引导研究”(项目编号:22C0847)。

摘　　要：文章以“职业教育”“职业本科”“职教本科”“普职分流”“职业技术学院”“职院”“上职校”“高职生”“高职单独招生”等职业教育热词为主题词,深入分析2023年国内网络平台关于职业教育的舆情信息。通过对海量数据的统计与归类,揭示民众对职业教育发展的主要评价和期待,反映职业教育所处的网络舆论环境,提出强化政策引领与解读、优化宣传内容与形式、加强舆论监测与回应、推动体系建设与完善等有效引导舆论的具体措施。This paper takes the hot topics of vocational education,such as"vocational education,""vocational undergraduate education,""vocational-technical undergraduate education,""general-vocational stream separation,""vocational and technical colleges,""vocational colleges,""aending vocational schools,""higher vocational students,""and"independentenolment of higher vocational education,"as the key themes,and delves into the public opinion information related to vocational education on domestic online platforms in 2023.Through statistical analysis and categorization of massive data,the paper reveals the public's primary evaluations and expectations towards the development of vocational education,reflecting the online public opinion environment surrounding vocational education.Furthermore,it proposes concrete measures to effectively guide public opinion,including strengthening policy guidance and interpretation,optimizing promotional content and formats,enhancing public opinion monitoring and response,and promoting the construction and improvement of the system.

关 键 词：职业教育热词 网络舆论环境 舆论引导 

分 类 号：G719.20[文化科学—职业技术教育学]