清代广州十三行外销品的品牌文化出海研究  

A Study on the Brand Culture of the Export Products of the Thirteen Factories of Canton in the Qing Dynasty

作　　者：石蒙蒙 SHI Mengmeng(College of Humanities and Arts,Hunan University of Finance and Economics,Changsha 410205,Hunan,China)

机构地区：[1]湖南财政经济学院人文与艺术学院,湖南长沙410205

出　　处：《惠州学院学报》2025年第1期52-57,共6页Journal of Huizhou University

基　　金：教育部专项课题重点项目(23JDTCA022);湖南省社会科学基金项目青年项目(20YBQ020)。

摘　　要：随着粤海关和十三行的设立,广州古代的对外贸易逐步达到顶峰。广州成为当时中国最大的商品集散地,十三行产品展示出来的关键特质是繁缛华丽和中国物质的丰饶,体现了中国几千年来设计制作产业的高峰。十三行外销品扮演了将消费文化的概念可视化到全球贸易产品的角色,是民族文化出海的代表,十三行成为一种品牌,在海外商贸领域成为代表“中国品牌”的典型。With the establishment of Guangdong Customs and the Thirteen Factories,the ancient foreign trade of Guangzhou gradually reached its peak.Guangzhou became the largest commodity distribution center in China at that time,and the key characteristics displayed by the Thirteen Factories products were magnificence and the abundance of Chinese materials,reflecting the peak of China's design and manufacturing industry for thousands of years.Thirteen Factories'export products play a role in visualizing the concept of consumer culture into global trade products,representing national culture going global.Thirteen Factories has become a brand and a typical representative of"Chinese brands"in the field of overseas trade.

关 键 词：十三行 外销品 品牌 跨文化 广州 

分 类 号：G125[文化科学]