试论城市跨文化传播的“地方感”生成路径  

An Exploration of Pathways for Generating"Sense of Place"in Urban Cross-cultural Communication

作　　者：樊丽 王日臻[2] FAN Li;WANG Rizhen(School of Cultural Communication,Shandong University,Weihai 264209,China;School of Journalism and Communications,Bohai University,Jinzhou 121013,China)

机构地区：[1]山东大学文化传播学院,山东威海264209 [2]渤海大学新闻与传播学院,辽宁锦州121013

出　　处：《渤海大学学报(哲学社会科学版)》2024年第6期98-101,107,共5页Journal of Bohai University:Philosophy & Social Science Edition

基　　金：辽宁省教育厅一般项目“辽宁文旅融合发展‘四红’联动机制打造路径研究”阶段性成果(项目编号:LJ112410167062)。

摘　　要：城市间的跨文化传播对不同国家和区域间推进文化交流,实现文化沟通具有重要价值。“地方感”反映了人们对城市地方性的认知和情感体验,以及由此生成的对城市文化的认同。人与城市的情感联结过程正是城市“地方感”形成与重塑的过程。从城市文化价值维度入手,可寻找不同城市文化的共通意义空间,挖掘不同城市的地方性,并以此作为城市跨文化传播的锚点。无论是在地的人文交流活动,还是在线的城市传播实践,个体微观化的体验叙事成为城市跨文化传播的主导方向。基于不同城市间文化相似性沟通效应的不断累积,国际传播受众生发对中国城市的情感共鸣和文化认同,进而能实现以各城市文化为基点的中华文化海外传播的突围。Cross-cultural communications between cities is of great value in promoting cultural exchanges and achieving cultural communications between different countries and regions."Sense of place"reflects people′s cognition and emotional experience of the locality of a city,as well as the cultural identity generated by it.The process of emotional connection between people and cities is the process of forming and reshaping the sense of place to a city.Starting from the cultural value dimension of a city,we can find the common meaning space of different city cultures,excavate the locality of different cities,and use it as an anchor for urban cross-cultural communications.Whether it is in-person exchange activities or online urban communicative practices,the individual′s micro-experience narrative has become the dominant direction for urban cross-cultural communications.Based on the communication and exchange effects of cultural similarities between different cities,international communication audiences can develop emotional resonance and cultural identity with Chinese cities,thereby achieving the breakthrough of overseas dissemination of Chinese culture from the cultural basis of each city.

关 键 词：城市 跨文化传播 地方感 共情 文化认同 

分 类 号：G206[文化科学—传播学]