公益广告培养中小学生文明行为习惯的路径探索  

Exploration on Public Service Advertisement to Cultivate the Civilized Behavior Habits of Primary and Middle School Students

作　　者：丁业银[1] 杨紫馨 DING Ye-yin;YANG Zi-xin(School of Literature and Journalism,Yichun University,Yichun 336000,China)

机构地区：[1]宜春学院文学与新闻传播学院,江西宜春336000

出　　处：《宜春学院学报》2025年第1期116-120,125,共6页Journal of Yichun University

基　　金：江西省基础教育研究课题“公益广告对中小学生文明行为习惯培养的影响及传播路径研究——以宜春市城区中小学为例”(项目编号:SZUYCZH2022-1233)。

摘　　要：为探究公益广告对中小学生文明行为习惯培养的影响,充分运用文献法、问卷调查法和实地观察法,在某地级市中心城区的多所中小学进行了实地调查。梳理分析中小学校园公益广告传播面临的主要问题和影响因素,提出新媒体环境下中小学校园公益广告“六大”传播路径。通过优化公益广告的内容设置、形式表达、年龄区分、经费投入、家校共育和社会参与等方面,提高中小学校的德育教育水平,依托公益广告的有效传播来切实培养中小学生良好的文明行为习惯。In order to explore the influence of public service advertisements on the cultivation of civilized behavior and habits of primary and middle school students,make full use of literature method,questionnaire survey method and field observation method,field investigations were carried out in many primary and middle schools in the central city area of a prefecture level city.Combing and analyzing the main problems and influencing factors facing the dissemination of public service advertising in primary and middle schools,we put forward the“six major”communication paths of public service advertising in primary and middle schools under the new media environment.By optimizing the content setting,form expression,age distinction,fund input,home-school co-education and social participation of public service advertisements,the moral education level of primary and middle schools should be improved,and the effective dissemination of public service advertisements can effectively cultivate the good civilized behavior habits of primary and middle school students.

关 键 词：校园公益广告 德育教育 文明行为习惯 

分 类 号：G40-012.9[文化科学—教育学原理]