金融科技驱动下的传统金融业务模式转型研究  

Research on the Transformation of Traditional Financial Business Models Driven by Financial Technology

作　　者：秦峥 Zheng Qin(Business School,University of Sydney,Sydney Australia)

机构地区：[1]悉尼大学商学院,澳大利亚悉尼

出　　处：《运筹与模糊学》2024年第6期478-483,共6页Operations Research and Fuzziology

摘　　要：在当今全球数字化转型中,我国政府坚定地倡导加速金融科技领域的进步,旨在增强金融服务的效能与革新力。据中国人民银行发布的《2022年金融科技发展报告》,过去五年里,传统金融领域的市场份额锐减近20%,这一现象凸显了对新兴技术的强烈需求。与此同时,阿里巴巴研究院的研究发现,超过70%的消费者对传统金融业务模式的满意度不高,这一数据进一步印证了消费者对优质金融服务体验的强烈追求。鉴于此,传统金融业务模式迫切需要借助金融科技的力量完成变革,以增强创新动力、优化客户体验及加强数据处理能力。本文将围绕创新能力、优化客户体验、强化数据处理能力等方面,深入分析金融科技如何引领传统金融业态的转型,旨在打造行业长期发展的新模式。In today’s global digital transformation,the Chinese government firmly advocates accelerating pro-gress in the field of financial technology,aiming to enhance the efficiency and innovation of financial services.According to the“2022 Pension Technology Development Report”issued by the People’s Bank of China,in the past five years,the market share of the traditional financial sector has plummeted by nearly 20%,which highlights the strong demand for emerging technologies.At the same time,a study by Alibaba Research Institute found that over 70%of consumers have low satis-faction with traditional financial business models,which further confirms consumers’strong pur-suit of high-quality financial service experiences.In view of this,the traditional financial business model urgently needs to leverage the power of financial technology to complete the transformation,enhance innovation momentum,optimize customer experience,and strengthen data processing ca-pabilities.This article will delve into how financial technology leads the transformation of tradi-tional financial formats,focusing on innovation capabilities,optimizing customer experience,and strengthening data processing capabilities,with the aim of creating a new model for the long-term development of the industry.

关 键 词：金融科技 传统金融 业务模式 转型 客户体验 

分 类 号：F83[经济管理—金融学]