数字艺术创新创业途径与商业实践研究  

Research on Digital Art Innovation and Entrepreneurship Approach and Business Practice

作　　者：王鑫[1] 肖立志[1] 王依[1] Wang Xin;Xiao Lizhi;Wang Yi(Fujian Normal University,Fuzhou 350108,China)

机构地区：[1]福建师范大学,福州350108

出　　处：《艺术与设计(理论版)》2025年第2期87-89,共3页Art and Design

摘　　要：数字媒体的崛起已经在全球范围内彻底改变了传媒和娱乐行业。数字艺术作为数字媒体领域的一个重要分支,不仅在创新技术应用方面有着巨大的影响,也为大学生创业者提供了前所未有的机遇。文章深入研究数字媒体创新创业,特别关注数字艺术与商业的交汇,从数字艺术的历史演进到大学生创业机会的探索,再到面临的挑战机遇,研究数字艺术如何融入大学生数字媒体创新创业的途径。The rise of digital media has profoundly transformed the media and entertainment industries on a global scale.Digital art,as a vital branch within the digital media domain,not only exerts significant influence in the realm of innovative technological applications,but also offers unprecedented opportunities for college student entrepreneurs.This paper delves into the realm of digital media innovation entrepreneurship,with a particular focus on the convergence of digital art and business.It reviews the historical evolution of digital art,explores the entrepreneurial opportunities for college students,analyses challenges and opportunities faced.Study the path of digital art integrate into the digital media innovation and entrepreneurship of college students.

关 键 词：数字艺术 数字媒体 大学生创新创业 跨界合作 艺术投资 

分 类 号：J0[艺术—艺术理论]