文化循环下博物馆文化创意产品创新策略  

Innovative Strategies for Museums is Cultural and Creative Products under the Cultural Cycle

作　　者：孙铭欣 李少博[1,2,3] 刘翔宇 Sun Mingxin;Li Shaobo;Liu Xiangyu(Inner Mongolia Normal University,Hohhot 010022,China;Design and Social Innovation Key Research base of Humanities and Social Sciences in Inner Mongolia Colleges and Universities,Hohhot 010022,China;Key Laboratory of Sustainable Research on Industrial Product Design in Inner Mongolia Autonomous Region,Hohhot 010022,China)

机构地区：[1]内蒙古师范大学,呼和浩特010022 [2]设计与社会创新内蒙古高校人文社科重点研究基地,呼和浩特010022 [3]内蒙古自治区工业产品设计可持续研究重点实验室,呼和浩特010022

出　　处：《艺术与设计(理论版)》2025年第1期28-30,共3页Art and Design

基　　金：内蒙古“草原英才”工程科研资助项目。

摘　　要：文章从文化循环理论出发,通过表征、认同、生产、消费、规则五大环节及其相互关系对中国博物馆文化创意产品的典型案例进行设计分析,划分并总结开发、流通及合规三个阶段性路径及对应原则,旨在探索博物馆文化创意产品的创新策略。系统性思维有效整合并推动博物馆相关文化资源的正向驱动、协同共进和交互作用,促进文博领域的整体性和协调性发展。研究为开发博物馆文化创意产品设计创新策略和拓宽文化循环理论提供了新的思路。Starting from the theory of cultural cycle,the article designs and analyzes the typical cases of Chinese museums'cultural and creative products through the five major links of representation,identification,production,consumption and rules and their interrelationships,and delineates and summarizes the three-stage paths of development,circulation and compliance as well as the corresponding principles,with the aim of exploring the innovation strategies of museums'cultural and creative products.Systematic thinking effectively integrates and promotes the positive drive,synergy and interaction of museum-related cultural resources,and promotes the holistic and coordinated development of the field of literature and culture.The study provides new ideas for developing innovative strategies for designing museum cultural creative products and broadening the theory of the circuit of culture.

关 键 词：文化创意产品 博物馆 文化循环理论 设计流程 创新策略 

分 类 号：J0-05[艺术—艺术理论]