大数据技术在供电客户精准营销中的应用  

Application of Big Data Technology in Precise Marketing for Power Supply Customers

作　　者：臧依璨 翟雨茜 张婕 高伟 ZANG Yican;ZHAI Yuqian;ZHANG Jie;GAO Wei(State Grid Tianjin Electric Power Company Marketing Service Center,Tianjin 300160,China)

机构地区：[1]国网天津市电力公司营销服务中心,天津300160

出　　处：《集成电路应用》2024年第11期174-175,共2页Application of IC

摘　　要：阐述电力大数据在供电客户精准营销中的应用。通过收集和分析电力大数据,实现供电客户的个性化推荐、需求预测和产品定位,从而提高市场竞争力,并分析电力大数据技术的特点和应用前景。This paper expounds the application of power big data in precision marketing for power supply customers.It collects and analyzes power big data to achieve personalized recommendations,demand forecasting,and product positioning for power supply customers,thereby improving market competitiveness,and analyzing the characteristics and application prospects of power big data technology.

关 键 词：电力大数据 供电客户分析 精准营销 

分 类 号：TP311.13[自动化与计算机技术—计算机软件与理论] F426.61[自动化与计算机技术—计算机科学与技术]