青年群体养生茶包装设计研究  

作　　者：陈庆鹏 

机构地区：[1]聊城大学

出　　处：《网印工业》2024年第10期46-48,共3页Screen Printing Industry

摘　　要：青年群体通常处于生活的转折期,面临着教育、职业、家庭等方面的重要决策和挑战。面对忙碌的工作,不可避免地存在着极大的心理压力、不稳定的情绪,年轻人在希望拥有健康的同时又无法割舍生理、心理层面上的“享受”,而对于年轻人来说的“享受”,往往又意味着不够健康的生活方式。青年群体养生茶包装的研究有助于了解年轻人的需求、价值观和行为特征,从而更好地满足他们的需求并促进其发展和成长。本文旨在研究符合青年群体需求的养生茶包装,推动产品市场的拓展和品牌形象的塑造。Young people are usually in a transitional period of their lives,facing important decisions and challenges in education,career,family,etc.Faced with busy work,there is inevitably a great deal of psychological pressure,unstable emotions,young people in the hope of obtaining health and at the same time can not be cut off from the physiological and psychological level of"enjoyment",and"enjoyment"for young people often means an unhealthy lifestyle.The study of health tea packaging for young people helps to understand their needs,values and behavioral characteristics,so as to better meet their needs and promote their development and growth.This paper aims to study the packaging of health tea that meets the needs of youth groups to promote the expansion of the product market and brand image.

关 键 词：青年群体 包装设计 市场拓展 

分 类 号：TS272[农业科学—茶叶生产加工] TS206.2[轻工技术与工程—农产品加工及贮藏工程]