商业模式、技术创新与知识产权保护——模型构建与案例研究  

Business Models,Technological Innovation and Intellectual Property Protection:Model Construction and Case Study

作　　者：房林[1] 程佳怡 Lin Fang;Jiayi Cheng

机构地区：[1]天津财经大学经济学院,天津市300222

出　　处：《产业经济评论(山东大学)》2024年第3期23-43,共21页Review of Industrial Economics

基　　金：国家社科基金一般项目“数字经济背景下的平台垄断与差异性监管研究”(22BJY115)资助

摘　　要：知识产权保护一直是学界、业界和监管部门关注的重要议题,本文将纵向产品差异化模型与扎根理论相结合,探讨市场机制下知识产权保护的有效路径,研究结果显示:用户多归属比例会影响市场的竞争程度,任何类型的平台基于自身利润都有扩大用户多归属比例的动机,但多归属比例的上升会降低消费者福利,为此需要政府有效监管;正版长视频流媒体平台将内容创新与技术创新融合,提高平台的固定效用,可以抑制盗版平台的发展,甚至会使其退出市场。因此,在知识产权保护方面需要有效市场和有为政府更好结合,以技术创新促进文化产业升级,从而由高速工业化转向高质量工业化,实现经济高质量发展具有重要的意义。Intellectual property protection has always been an important issue of concern to academia,industry and regulatory authorities,this paper combines vertical product differentiation model with grounded theory to explore the effective path of intellectual property protection under the market mechanism.The results indicate that:the proportion of multi-homing users affects the degree of market competition,and any type of platforms have the motivation of expanding the proportion of multihoming users based on their own profits,but the rise in the proportion of multihoming users will reduce consumer welfare,so effective government regulation is needed.Legitimate long-form video streaming platforms integrate content innovation with technological innovation to improve the platform's fixed utility,which can inhibit the development of pirate platforms and even cause them to withdraw from the market.Therefore,in terms of intellectual property protection,there is a need for a better combination of an effective market and a promising government,and it is important to promote the upgrading of the cultural industry with technological innovation,so as to shift from high-speed industrialization to high-quality industrialization and achieve high-quality economic development.

关 键 词：长视频流媒体 纵向差异化 知识产权保护 扎根理论 

分 类 号：F49[经济管理—产业经济] F204[文化科学—传播学] G206