数字化转型视域下AIGC技术赋能品牌形象设计研究  

作　　者：陈红波 张亚琴 

机构地区：[1]无锡工艺职业技术学院

出　　处：《网印工业》2024年第12期17-19,共3页Screen Printing Industry

摘　　要：在数字化经济浪潮中,品牌形象设计在企业竞争中的地位愈发重要。AIGC的兴起为其带来了便捷与高效,使其在质和量上都有了新的飞跃。通过阐述品牌形象设计在数字化转型之后的发展前景,提出了AIGC赋能品牌形象设计的策略和方式,最终也指出二者相结合将会面临的问题和挑战,希望对后续的研究提供一定的借鉴和参考。In the wave of digital economy,brand image design plays an increasingly important role in corporate competition.The rise of AIGC has brought convenience and efficiency,making it a new leap in both quality and quantity.By elaborating on the development prospects of brand image design after digital transformation,strategies and methods of empowering brand image design with AIGC are proposed.Finally,the issues and challenges faced by the combination of the two are pointed out.It is hoped that this can provide some reference and guidance for future research.

关 键 词：AIGC 品牌形象设计 人工智能 数字化转型 

分 类 号：F273.2[经济管理—企业管理] TP18[经济管理—国民经济]