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作 者:杨红[1] Yang Hong
机构地区:[1]中国传媒大学文化产业管理学院,北京100024
出 处:《艺术管理(中英文)》2024年第3期98-107,共10页Journal of Arts Management
基 金:国家社会科学基金后期资助项目“中国非遗保护的当代传播实践”(项目编号:21FYSB052)
摘 要:手工艺制品在当代生活中的生存空间萎缩,无法依靠基于使用价值的原有功能维系存续。传统手工艺在20世纪末的中国已然边缘化,尤其是在经济发达地区,机械化生产制品几乎完全替代了手工制品,手工艺需要依靠功能转型、价值拓展及消费方式更新谋求新生。本研究以中国经济发达地区的手工艺传承人典型个案为研究对象,通过实地调研、深度访谈等方法开展定性研究,客观梳理传承人从手工技能与个人爱好相结合的早期自发行为,到开发手工艺相关产品与产业项目等盈利性行为,再到建立私人博物馆、输出发展模式等公益性行为这一行为发展过程,归纳探索传统手工艺这类非物质文化遗产在当代维系存续、谋求发展活力的可行经验。The living space of handicraft products in contemporary life is shrinking,and they can’t rely on their original functions based on the use value to survive.Traditional craftsmanship has been marginalized in China at the end of last century,especially in economically developed regions,where mechanized products have almost completely replaced handicraft products,which needed to seek a new life by functional transformation,value expansion and renewal of consumption patterns.This study takes a typical case of handicraft living heritage bearers in economically developed regions of China as the research object,and conducts qualitative research through field research,in-depth interviews and other methods,so as to objectively sort out the development process of living heritage bearers from early spontaneous behavior combining handicraft technologies with personal hobbies to the profitable behavior such as developing handicraft products and industrial projects,and then to public welfare behavior such as establishing private museums and outputting development models.The overall goal is to summarize and explore the viable experience of intangible cultural heritage such as traditional craftsmanship to sustain and develop in the contemporary era.
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