中华文化对外传播的内容实践与路径创新——以孔子文化为例  

The Content Practice and Path Innovation of the External Communication of Chinese Culture—Taking Confucius Culture as an Example

作　　者：徐田福 刘佳 XU Tianfu;LIU Jia(School of Journalism and Communication,Shandong University,Jinan 250100,China)

机构地区：[1]山东大学新闻传播学院,济南250100

出　　处：《北京印刷学院学报》2025年第1期27-33,共7页Journal of Beijing Institute of Graphic Communication

基　　金：山东省社科规划项目“新时代中国对外传播话语模式创新研究”(22CXWJ03)研究成果。

摘　　要：作为中华优秀传统文化的重要组成部分,孔子文化是讲好中国故事、做好对外传播工作的助推力。通过聚焦我国三家主流媒体在YouTube上发布的孔子视频,研究发现,视频主题以弘扬孔子文化为重点,逐步凸显对中华文化的创造性转化、创新性发展;影像符号以“礼”为核心,形成了孔子文化对外传播的特色传播符号标识;海外受众对孔子文化整体上呈现出积极态度,较为认可孔子思想的内容与价值。研究指出,还需合理规划孔子文化对外传播之远景,从呈现、感召与说服三个维度提炼出新时代孔子文化对外传播的路径,讲好具有中国特色的孔子文化故事。As an important part of China's excellent traditional culture,Confucius culture is the driving force for China to tell Chinese stories well and do a good job in foreign communication.Through the Confucius videos posted on YouTube focusing on three mainstream media in China,the video theme focuses on promoting Confucius culture,gradually highlighting the creative transformation and innovative development of Chinese culture;the“ritual”forms the characteristic communication symbol of Confucius culture;overseas audiences show a positive attitude towards Confucius culture as a whole,and recognize the content and value of Confucius thought.The research points out that it is necessary to reasonably plan the vision of the external dissemination of Confucius culture,and extract the path of the external dissemination of Confucius culture in the new era from the three dimensions of presentation,inspiration and persuasion,and to tell the stories of Confucius culture with Chinese characteristics.

关 键 词：中华文化 孔子文化 对外传播 视听传播 

分 类 号：G206[文化科学—传播学]