数智时代小微企业竞争情报能力提升策略研究  

Research on strategies for improving competitive intelligence capability of small and micro enterprises in the age of digital intelligence

作　　者：黄祖儿 唐毅[1] HUANG Zuer;TANG Yi(School of Public Administration,Xiangtan University,Xiangtan 411105,China)

机构地区：[1]湘潭大学公共管理学院,湖南湘潭411105

出　　处：《江苏科技信息》2025年第3期79-82,共4页Jiangsu Science and Technology Information

基　　金：湖南省社会科学基金项目,项目名称:数智时代小微企业竞争情报能力提升研究,项目编号:23YBA085。

摘　　要：发挥数智驱动对经济发展的倍增作用,将数字化转型理念嵌入小微企业的竞争情报能力全流程,以全面提高小微企业的竞争情报能力,推动小微企业的生态全链路数智化发展。文章以小微企业为研究对象,利用扎根理论构建数智视域下的竞争情报能力提升理论模型,细化竞争情报能力提升变量指标。研究表明,可针对小微企业竞争情报能力提升现状,从信息采集强化、数据分析优化、情报系统整合、情报预警和风险监控4个维度提出竞争情报能力提升策略。To exert the multiplier effect of digital intelligence drive on economic development,and embed the concept of digital transformation into the whole process of competitive intelligence capability of micro and small enterprises,in order to comprehensively improve the competitive intelligence capability of micro and small enterprises,and to promote the eco-all-chain digital intelligence development of micro and small enterprises.Taking micro and small enterprises as the research object,the theoretical model of competitive intelligence capability enhancement in the field of digital intelligence is constructed by using the rooting theory,and the variable indicators of competitive intelligence capability enhancement are refined.For the status quo of competitive intelligence capability enhancement of micro and small enterprises,competitive intelligence capability enhancement strategies are proposed from four dimensions:information collection enhancement,data analysis optimization,intelligence system integration,intelligence early warning and risk monitoring.

关 键 词：小微企业 企业竞争情报能力 情报获取 情报分析 情报服务 反竞争情报 

分 类 号：F270.7[经济管理—企业管理] G250.25[经济管理—国民经济]