襄阳非遗在A级景区中的深度融合现状与对策研究——基于RMP分析  

Research on the Status Quo and Countermeasures of the Deep Integration of Intangible Cultural Heritage in the A-level Scenic Spot of Xiangyang——Based on RMP Analysis

作　　者：和琼 潘越 黄佳 HE Qiong;PAN Yue;HUANG Jia(College of Resources,Environment and Tourism,Hubei University of Arts and Sciences,Xiangyang Hubei 441053,China;Xiangyang Intangible Cultural Heritage Protection Center,Xiangyang Hubei 441021,China)

机构地区：[1]湖北文理学院资源环境与旅游学院,湖北襄阳441053 [2]襄阳市非物质文化遗产保护中心,湖北襄阳441021

出　　处：《襄阳职业技术学院学报》2025年第1期16-21,共6页Journal of Xiangyang Polytechnic

基　　金：襄阳市社科联2024年度“汉江智库”一般课题“襄阳非遗在A级景区中的深度融合现状与对策研究”(HJZKYBKT2024003)。

摘　　要：研究团队通过深入襄阳非遗和A级景区一线实地调研,以最新、最权威的一手资料为依托,运用RMP(昂普)分析理论,对襄阳非遗在A级景区中的深度融合现状进行资源(R性)分析、市场(M性)分析、产品(P性)分析,并提出如下对策:整合非遗与A级景区规划、打造A级景区里的专属非遗场所、推进多主体的协同共创,以期对非遗保护传承事业和A级景区的差异化、特色化发展提供有效的参考和启示。Through in-depth field research on Xiangyang intangible cultural heritage and A-level scenic spots,relying on the latest and most authoritative first-hand information,and using the RMP analysis theory,this research team conducted resource(R)analysis,market(M)analysis,and product(P)analysis on the"current situation of the deep integration of Xiangyang intangible cultural heritage in A-level scenic spots",and put forward the following countermeasures:integrating intangible cultural heritage and A-level scenic spot planning,creating exclusive intangible cultural heritage places in A-level scenic spots,and promoting multi-subject collaborative co-creation.In order to provide effective reference and enlightenment for the protection and inheritance of intangible cultural heritage and the differentiated and characteristic development of A-level scenic spots.

关 键 词：襄阳非遗 A级景区 深度融合 

分 类 号：G719[文化科学—职业技术教育学]