矩阵传播视角下城市网红打卡地形象的媒介建构  

A Study on the Media Construction of Urban Instagrammable Spots from the Perspective of Matrix Propagation

作　　者：郑永涛 蔡金利 ZHENG Yongtao;CAI Jini(College of Arts,Jiangxi Science and Technology Normal University,Nanchang Jiangxi 330038,China;College of Arts,HuBei University,Wuhan Hubei 430062,China)

机构地区：[1]江西科技师范大学文学院,南昌330038 [2]湖北大学文学院,武汉430062

出　　处：《襄阳职业技术学院学报》2025年第1期117-121,共5页Journal of Xiangyang Polytechnic

基　　金：江西省社会科学基金项目“符号互动视角下江西红色旅游形象传播策略研究”(24XW07);江西省传统文化资源保护与开发研究中心项目“媒介建构视角下江西书院文化传播策略研究”(202303)。

摘　　要：近年来,“网红打卡地”在塑造旅游目的地形象、增加旅游目的地流量方面取得一定成效,但也存在媒介建构存在复制化现象严重、定位不清,以及陷入媒介幻象制造的景观繁荣等问题。应当注重差异性,着力实现软性传播;关注受众需求,推进分众化传播;充分运用新技术,实现精准传播。In recent years,the"network celebrity punch card"has made certain achievements in shaping the image of tourist destinations and increasing the flow of tourist destinations.But there are also problems such as serious duplication of media construction,unclear positioning,and landscape prosperity caused by media illusion.We should pay attention to the difference and strive to achieve soft communication.We should pay attention to the needs of the audience and promote mass communication and make full use of new technologies to achieve accurate communication.

关 键 词：网红打卡 城市形象 矩阵传播 媒介建构 

分 类 号：G719[文化科学—职业技术教育学]