个体认知、集体记忆到情绪共振:媒介景观生成演绎逻辑及实证检验  

From Individual Cognition,Collective Memory to Emotional Resonance:The Deductive Logic and Empirical Test of Media Spectacle Generation

作　　者：向志强 吴彦孜[2] Xiang Zhiqiang;Wu Yanzi

机构地区：[1]长沙学院马栏山新媒体学院 [2]湖南大学新闻与传播学院

出　　处：《新闻与传播研究》2025年第1期54-68,127,共16页Journal of Journalism & Communication Studies

基　　金：国家社科基金重大项目“健全重大突发事件舆论引导机制与提升中国国际话语权研究”(项目编号:20&ZD320)的阶段性研究成果。

摘　　要：媒介景观作为一种社会现象,随大众媒体的产生而不断发展,随新媒体的兴起而规模不断扩大,并随自媒体的普及而展现为全民共同参与。论文通过对客观现象进行观察分析,探讨了典型媒介景观现象的生成演绎过程,提出媒介景观生成演绎遵循“突发事件发生—个体认知唤醒—集体记忆聚积—情绪共振发生—媒介景观呈现”的内在逻辑;并选取“袁隆平院士逝世”媒介景观为研究样本,通过描述分析以及结构方程模型验证了媒介景观生成演绎逻辑。实证研究发现,媒介景观的形成存在个体认知、集体记忆到情绪共振的路径,个体认知、集体记忆、情绪共振在媒介景观形成演绎中发挥了不可或缺的作用,而且这一逻辑同样发生在媒介事件与舆情事件的演绎中;探讨媒介景观生成演绎逻辑将为干预媒介景观的形成特别是为引导舆情事件的发展提供理论支撑。The media landscape,as a social phenomenon,has continuously developed with the emergence of mass media and expanded in scale with the rise of new media,especially with the popularization of self-media and the emergence of public participation.This article explores the generation and deductive process of typical media landscape phenomena through the observation and analysis of objective events.It proposes that media landscapes follow an intrinsic logic:“sudden event occurrence-individual cognitive awakening-collective memory accumulation-emotional resonance-media landscape presentation.”Using the media coverage of the death of the scientist Yuan Longping as a case study,the article verifies this deductive logic through descriptive analysis and structural equation modeling.The empirical research finds that the formation of media landscapes follows a path from individual cognition to collective memory and,finally,to emotional resonance.These elements are crucial in interpreting the formation of media landscapes.This logic also applies to the analysis of media events and public opinion events.Exploring the deductive logic behind media landscape generation provides theoretical support for intervening in media landscape formation and for guiding the development of public opinion events.

关 键 词：个体认知 身份认同 集体记忆 媒介景观 

分 类 号：G206[文化科学—传播学]