广播式社交网络平台用户的信息规避行为动机研究  

Research on Information Avoidance Behavior Motivation of Users of Broadcast Social Network Platform

作　　者：黄微[1] 周思蒙 刘逸伦 Huang Wei;Zhou Simeng;Liu Yilun(School of Business and Management,Jilin University,Changchun 130012,China;Institute for Digital Economy&Artificial Systems,Xiamen University&Moscow Lomonosov University,Xiamen 361021,China)

机构地区：[1]吉林大学商学与管理学院,吉林长春130012 [2]中俄数字经济研究中心,福建厦门361021

出　　处：《现代情报》2025年第3期25-39,共15页Journal of Modern Information

基　　金：国家自然科学基金面上项目“重大突发事件网络舆情受众的参与行为标定、轨迹拟合与靶向导控研究”(项目编号:72174072)。

摘　　要：[目的/意义]本文通过探究广播式社交网络平台用户信息规避行为的外部诱因和内在动机,揭示用户信息规避行为规律,为用户提高信息利用效率、企业提高信息服务质量提出指导性建议。[方法/过程]基于S-O-R模型,通过质性研究方法分析广播式社交网络平台用户信息规避行为要素及作用机制,并基于其行为内在动机及作用路径构建广播式社交网络平台用户信息规避行为模型。[结果/结论]信息过载、信息兴趣、弱连接性作为外部刺激,引发用户感知成本动机、感知收益动机,进而驱动用户信息规避行为。[Purpose/Significance]This paper explores the external inducements and internal motivations of users'information avoidance behavior on broadcast social network platforms,reveals the rules of users'information avoidance behavior,and puts forward guiding suggestions for users to improve information utilization efficiency and enterprises to improve information service quality.[Method/Process]Based on S-O-R model,the factors and mechanism of information avoidance behavior of users of broadcast social network platform were analyzed by qualitative research method,and a model of information avoidance behavior of users of broadcast social network platform was constructed based on their behavioral motivation and action path.[Result/Conclusion]Information overload,information interest and weak connectivity were taken as external stimulus.It leads to the user's perceived cost and perceived value motivation,and then drives the user's information avoidance behavior.

关 键 词：信息规避 广播式社交网络平台 S-O-R模型 扎根理论 行为动机 

分 类 号：G252.0[文化科学—图书馆学]