酒店管理专业课课程思政建设思路研究——以“酒店客户关系管理”为例  

Research on the ideas of ideological and political construction for hotel management courses:Taking Hospitality Management as an example

作　　者：王光伟[1] 顾蕾蕾 龙虹君 WANG Guangwei;GU Leilei;LONG Hongjun

机构地区：[1]桂林航天工业学院航空服务与旅游管理学院,广西·桂林541004

出　　处：《科教文汇》2025年第4期147-150,共4页Journal of Science and Education

基　　金：桂林航天工业学院校级课程思政示范课“酒店客户关系管理”;广西教育科学规划专项课题“职业污名对现代服务类专业大学生就业心理的影响及应对策略研究”(2021ZJY1184)。

摘　　要：“酒店客户关系管理”是酒店管理专业的核心课程。高质量的课程教学对学生的未来职业发展具有积极的影响。在课程建设过程中,挖掘课程思政元素、进行课程思政建设对充实课堂教学内容、提高课程教学效果起到重要作用。“酒店客户关系管理”课程思政建设围绕“培养什么人”根本导向,围绕“个体—社会—国家”三位一体挖掘课程思政元素,构建“一案例、三层次、多融合”的课程思政教学内容,发挥核心课程的教学和育人作用。Hospitality Management is a core course of the hotel management major.High-quality course teaching has a good impact on students’future career development.In the course construction,exploring the elements of ideological and political education and carrying out ideological and political education play an important role in enriching classroom teaching content and improving teaching effect.The ideological and political education in the Hospitality Management course is centered on“what kind of people to cultivate”as the fundamental orientation,exploring the elements of ideological and political education around individual-society-country,and constructing the teaching content of ideological and political education with“one case,three levels,and multiple integrations”,so as to give full play to its role in teaching and education as a core course.

关 键 词：酒店客户关系管理 课程思政 酒店管理专业 

分 类 号：G642[文化科学—高等教育学]